CWM, Author at Cambridge Web Marketing Co

How to rank on search engines that are not Google

Apr 21, 2023 / by CWM

While you might be forgiven for thinking as such given the widespread use of Google, it’s not the only game in town. Indeed, it might account for around 85% of all online searches but that’s actually slightly down from last year when it made up around 94% of the market.

Tags: search engines

Celebrating more than a decade of the Google algorithm

Apr 14, 2023 / by CWM

For more than a decade now, the Google search algorithm that determines how and why we see what we see on the world’s most popular and powerful search engine has been evolving under our noses. Mostly for the better.

Tags: google

How SEO and SEM can work in perfect harmony for maximum marketing impact

Apr 7, 2023 / by CWM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two essential digital marketing strategies that businesses have been using for many years to improve their online visibility and attract more customers.

Tags: SEM

The realities of living in a world without third-party cookies

Mar 31, 2023 / by CWM

Third-party cookies have been a staple of the internet for decades now, providing website owners with valuable information about their users’ browsing habits. However, with the rise of privacy concerns and increasing regulatory scrutiny, many companies are moving away from third-party cookies in favour of more transparent tracking methods.

Tags: analytics, cookies, tracking

Is influencer marketing the right fit for your business?

Mar 24, 2023 / by CWM

Whether you love them or hate them, influencers are a major part of the cultural conversation right now, with the rise of TikTok cementing their status as the new idols of Gen Z. Rather than bemoaning the fact though, should businesses that would otherwise avoid hiring an influencer to promote their wares be embracing this…

Tags: influencer marketing

Should you be investing more of your marketing budget in TikTok?

Mar 17, 2023 / by CWM

TikTok has taken the zeitgeist by storm, not only becoming one of the most popular social media platforms but a platform that has arguably changed the way young people consume entertainment.

Tags: TikTok

Would SEO survive in a post-Google world?

Mar 10, 2023 / by CWM

SEO has been an essential tool for businesses to improve their online presence and attract more traffic to their websites for decades now. However, with the rapid advances in artificial intelligence (AI) and the increasing use of voice search, it’s worth asking the question of whether SEO would survive in a post-Google world.

Tags: google

The benefits and drawbacks of using AI in digital marketing

Mar 1, 2023 / by CWM

Artificial Intelligence (AI) is transforming the digital marketing landscape at a rapid pace, with many even worrying that it could essentially render human marketers irrelevant in the coming years.

Tags: AI

Why pillar pages should be a key element of your content strategy

Feb 24, 2023 / by CWM

Creating a bold content strategy that elevates your worth and boosts your SEO should be a key concern for any business, regardless of size or stature. In putting together this strategy, however, you need a strong foundation if you’re going to create something truly expansive and scalable. That’s where your pillar pages come in.

Tags: pillar pages

Why ethics matters more for marketers in 2023

Feb 17, 2023 / by CWM

We live in a more accepting and open society than we did even a decade ago, but that progress comes with a cost for those who might want to cut certain ethical corners.

Tags: ethics, marketing

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