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November 2021 –  SEO and Marketing News

Nov 26, 2021 / by
November 2021 –  SEO and Marketing News

We’re living through some very interesting times indeed. With the media seeming to have briefly forgotten about COVID thanks to some good old fashioned “Tory sleaze” and Christmas already finding its way into our homes and retail establishments, there’s certainly a lot to keep us entertained at the moment.

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Internal linking for mobile-first indexing

Nov 19, 2021 / by
Internal linking for mobile-first indexing

Mobile-first indexing might have been only a whisper on the grapevine a few years ago but from this summer onwards, it’s officially the new normal. The fundamental problem with this is that there’s still a major disparity between the desktop and mobile versions of the internet, particularly as far as internal links are concerned.

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How to navigate through SEO’s uncomfortable grey areas

Nov 5, 2021 / by
How to navigate through SEO’s uncomfortable grey areas

As SEO bastions, it’s our duty to ensure we’re always evolving when it comes to best practices because if we don’t we’re not only likely to end up on the wrong end of a Google algorithm update but we could alienate potential customers and clients too. One area that is rarely discussed when it comes…

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What to look for when hiring your next in-house SEO

Oct 29, 2021 / by
What to look for when hiring your next in-house SEO

As your business begins to expand and digital marketing becomes an increasingly important concern, you might want to consider hiring an in-house SEO expert to bulk out your team and bring some targeted expertise to the table. But while SEO was once a relatively straightforward task, the last decade or so has seen it evolve…

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October 2021 – SEO and Marketing News

Oct 22, 2021 / by
October 2021 – SEO and Marketing News

We’re only a week into the “spookiest month” of the year and there’s already lots to speak about. The Pandora Papers have got MPs and billionaires flustered as they scramble to hide their dirty laundry and Facebook and Instagram being down for a quarter of a day apparently sent the world into something of a…

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The difference between branded and non-branded traffic

Oct 15, 2021 / by
The difference between branded and non-branded traffic

All online marketing campaigns are going to have different goals, even if those goals amount to the same basic result. One constant that you’ll notice, whatever the goal, however, is branded and non-branded keywords. There shall be a few subtle differences in how you approach branded and non-branded traffic and we’ll be going through those…

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How SEO and online marketing has changed in 2021

Oct 1, 2021 / by
How SEO and online marketing has changed in 2021

2020 was arguably a year that catalysed more change than any other year in recent memory for all the wrong reasons. This year, however, has very much been a year of course correction for many, even in the world of online marketing, which has arguably seen its station rise as a result of COVID.

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September 2021 – SEO and Marketing News

Sep 24, 2021 / by
September 2021 – SEO and Marketing News

The summer is slowly fading away and the kids are back in school. While things have certainly not got back to normal just yet, there is certainly reason to celebrate, particularly if you’re a UK tennis fan. For online marketers, it’s been business as usual with Google constantly moving the goalposts and everyone else playing…

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5 quick things you can do today to give Google the best content to EAT

Sep 10, 2021 / by
5 quick things you can do today to give Google the best content to EAT

In the world of SEO, the EAT score has become increasingly important in recent years. For anyone who has been living under a digital rock (or is simply new to the game), EAT stands for “expertise, authority and trustworthiness,” which are, in a nutshell, the three things the Google algorithm looks for in every single…