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What Google’s AI Policy Update Means for SEO

Nov 10, 2023 / by
What Google’s AI Policy Update Means for SEO

Google has always been the archetypal forerunner, consistently shaping the way we experience the internet and beyond. It’s also always updating itself to better reflect the habits, wants and needs of its users so it was only a matter of time before it started to address the AI elephant in the room.

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SEO and Marketing News – Summer 2023

Nov 3, 2023 / by
SEO and Marketing News – Summer 2023

The summer season is behind us and to say it’s been a pretty eventful one would be an understatement. As businesses and marketers alike adapt to new tools, techniques, and strategies involving AI, the season has been filled with groundbreaking news that will undoubtedly shape the industry’s future.

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How to Measure Your Brand in 2023

Oct 27, 2023 / by
How to Measure Your Brand in 2023

At a time when technology seems to be advancing so fast that it’s almost impossible to keep up, it can feel like a challenge to truly understand your brand’s place and position of influence in the market. Whereas we could once measure brand effectiveness by simply tallying up annual profits, there is so much data…

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The Emerging Impact of 5G on the Digital Marketing World

Oct 20, 2023 / by
The Emerging Impact of 5G on the Digital Marketing World

In the last few decades, innovation has been at the heart of the revolution in digital marketing. From the first great internet boom of the 90s to the mainstream adoption of mobile devices that headlined the first decade of the 21st century, each technological advancement has reshaped how businesses market their products and services.

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Do Author Names Really Matter for Your Content?

Oct 13, 2023 / by
Do Author Names Really Matter for Your Content?

What’s in a name? As it happens, quite a lot. For example, you’re more likely to buy a novel from an author you’ve enjoyed in the past than you are from a complete unknown. In the vast digital landscape, however, where millions of articles, blog posts, and other forms of content are published daily, you…

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Semantic HTML in Digital Marketing: Unlocking its Full Potential

Sep 29, 2023 / by
Semantic HTML in Digital Marketing: Unlocking its Full Potential

In today’s fast-paced digital age, where online presence is paramount, understanding the nuances of web design is crucial. One such nuance is Semantic HTML, a cornerstone of web development that holds unique benefits for digital marketing strategies. But what is Semantic HTML, and how can digital marketers harness its power? Let’s dive in. Decoding Semantic…

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Top 10 Task Management Software Solutions for 2023

Sep 22, 2023 / by
Top 10 Task Management Software Solutions for 2023

We’ve been conditioned, in this modern age, to accept the fact that we’re all supposed to be expert plate spinners when it comes to productivity. Keeping on top of all those plates at one time can prove exhausting, especially if you’re working from home, as so many of us are in this post-pandemic world. While…

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Why Sustainability Makes Sense for Digital Marketers

Sep 15, 2023 / by
Why Sustainability Makes Sense for Digital Marketers

The world is rapidly evolving, with a growing consciousness about the environment, ethical practices, and the societal impacts of business decisions. Sustainability is no longer just another string to your bow; it should be a part of every arrow. Digital marketing, as a driver of business and consumer behaviours, isn’t immune to these shifts. With…

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