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Christmas SEO essentials for retail sites

Nov 25, 2022 / by
Christmas SEO essentials for retail sites

It’s beginning to look a lot like Christmas. Indeed, it seems to come earlier every year and while it’s only mid-November no doubt you’ve already seen a few lights go up on your street and all the festive ads on the telly. With all of that going on it might be understandable to assume it’s…

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Understanding TikTok SEO

Nov 11, 2022 / by
Understanding TikTok SEO

Anyone with access to the internet or a teenager will have become aware of the obscene popularity of TikTok over the last few years. While many might decry the Chinese app as little more than a recycled version of Vine (remember that anyone?) it has somehow managed to become a legitimate sensation amongst kids and…

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How to identify and rejuvenate outdated content

Oct 14, 2022 / by
How to identify and rejuvenate outdated content

As we begin to approach the end of the year with (yet another) new Prime Minister, we’re reminded of just how quickly things change, particularly in an age of 24-hour news. In such an environment, it’s only natural that content will lose its freshness a little sooner than it might have years ago. For those…

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Does your domain name impact your SEO?

Jul 15, 2022 / by
Does your domain name impact your SEO?

What’s in a name? Well, quite a lot actually. Indeed, choosing the right domain name has been one of the most important decisions facing businesses for decades now. But while it’s not quite as important now as in the days when you needed something snappy and memorable (as people will just Google it these days)…

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Is your traffic legitimate or spam?

Jun 24, 2022 / by
Is your traffic legitimate or spam?

In online marketing circles, one of the greatest joys in our careers is watching traffic numbers gradually tick up. However, sometimes if something seems too good to be true then it probably is. If you’ve noticed a major spike in numbers in recent days and can’t pinpoint why exactly, you might simply be getting a…

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Army of one – Working as a solo SEO at a small business

Jun 2, 2022 / by
Army of one – Working as a solo SEO at a small business

The pandemic completely blew the doors off the job market with millions using the opportunity to change their lives around and either join or start small businesses. But with so many new businesses out there, competition has never been more of an issue and marketing has never been more important. Online marketing, in particular.

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Turning data insights into SEO strategies

Apr 29, 2022 / by
Turning data insights into SEO strategies

SEO is all about data and data is the currency of the 21st century. But data alone is worth nothing, it’s all about what you do with it. This is particularly true in marketing, where data can completely transform your SEO strategies. But are you extracting enough value from your data? And what could you…

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How to write the perfect title tag

Mar 18, 2022 / by
How to write the perfect title tag

Titles are often pretty hard. Ask anyone who’s ever written a novel. When it comes to SEO, however, the ideal title is often going to be the most obvious and straightforward part of the whole page. It is, after all, what people see first and what lets them know exactly what they’re looking at. Why,…