Our growing list of all things jargony when it comes to search and digital marketing. These are mostly just quick definitions – if you’re looking for detailed information, check out our FAQ or blog, or get in touch!

A/B Testing
Analytics
Backlink
Blog
Blogosphere
Click Through Rate (CTR)
Commercial intent
Content Management System (CMS)
Conversion RateConversion Rate Optimisation (CRO)
Cost Per Click (CPC)
Cost Per Mille (CPM)
Doorway page
Entrance page
Impression
Key phrase
Keyword
Landing page
Micro-site
Natural Search
New Marketing
On-line Marketing
Organic search
PageRank
Pay Per Click (PPC)
Permission
Position
Ranking
Return on Investment (ROI)
Rich snippet
SERP
Search Engine Optimisation (SEO)
Search Marketing
Search engine results page
Social Media Marketing (SMM)
Split testing
Unique selling point (USP)
Uniform Resource Locator (URL)

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