Like many AdWords agencies, we have Google Partner status. But what does this actually mean?

The partner programme was developed by Google to help companies choose high quality agencies to manage their AdWords campaigns. To become a partner, an agency must fulfil the following criteria:

  • Have been active for at least 90 days (we’ve been running AdWords accounts since 2003)
  • Manage at least $10k or equivalent per quarter (our clients trust us to manage a total spend of over £43k per quarter)
  • Meet Quality Score standards across all managed campaigns (we exceed this by a fair margin)
  • Have at least one employee who is Google AdWords certified — this means that they have to have passed the AdWords Fundamentals exam and one AdWords specialisation exam (this is re-tested every year)

As a partner agency, we work closely with a Google representative and campaign specialist and benefit from additional insights and reports from Google. However, it is extremely important to note that being a Partner agency does not affect our SEO campaigns. It applies only to AdWords and a handful of related products (such as Google Analytics). To put it bluntly, any agency that claims any other kind of special relationship with Google due to their partner status is lying!

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