Google Authorship: Is It Really Dead?

Google Authorship: Is It Really Dead?

During 2012, Google began rolling out a new feature called ‘Google Authorship’, designed to link authors (real people) to the content they published on the web. Google’s primary intentions were to assign a higher rank to sites with quality content and identify the authors of that content as ‘experts in their field’.

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Life after Hummingbird: link building strategies

Life after Hummingbird: link building strategies

We’ve previously discussed the impact that Hummingbird (Google’s new search algorithm) would have on the future of SEO. With more focus being put on the semantic meaning behind search enquiries, and less rewards being given for keyword manipulation, the sites that stand to benefit the most from Hummingbird are the ones with genuinely valuable content…

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Google and the 301

Google and the 301

301 redirects are vital for any structural change to a site’s URL structure, whether you are changing the URL of a single page or all the URLs across the site. One should be put in place whenever a URL is changed, no matter how insignificant that page may be.

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