The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing

There is no replacement for good content. Ultimately, it’s the strength of your content that will determine its value, this much is undeniable. However, if content marketing was really that simple then we’d all be experts by now, wouldn’t we?

How has the COVID-19 pandemic affected website traffic?

How has the COVID-19 pandemic affected website traffic?

With almost the entire world sequestered behind closed doors due to the coronavirus crisis, logic should surely dictate that site traffic would be up across the board, right? That’s perhaps the one silver lining to be found amongst the chaos, confusion, and devastation wrought by this strange and confusing moment in history.

May 2020 – SEO and Marketing News

May 2020 – SEO and Marketing News

Spring 2020 will forever be remembered as the spring we spent indoors and whilst the COVID-19 pandemic has indeed had a substantial impact on the SEO and online marketing sector, there is also a lot to be positive about.

What does the coronavirus mean for marketers?

What does the coronavirus mean for marketers?

The COVID-19 pandemic isn’t just having an impact on our physical and mental health, but the health of our economy. With a potentially deadly virus spreading like wildfire and the world essentially on lockdown, our priorities shift – this includes how we spend our money.

How to use SEO to combat the negative effects of the COVID-19 pandemic

How to use SEO to combat the negative effects of the COVID-19 pandemic

SEO has been called a lot of things over the years but one thing it’s never been called is particularly helpful. It’s helpful to marketers, of course, and it’s certainly helpful for Google (otherwise, the results would be complete chaos) but few people have ever openly declared that good SEO has enriched their souls or…

How will coronavirus affect SEO?

How will coronavirus affect SEO?

There is no escaping the implications of COVID-19. It is the one crisis in modern history that has almost brought us all to the same level. Regardless of what industry you work in or how much money you earn, the coronavirus pandemic will most likely have had a major negative impact either on your health,…

April 2020 – SEO and Marketing News

April 2020 – SEO and Marketing News

In the last month, the coronavirus pandemic has completely neutered the global economy and almost every industry under the sun has suffered as a consequence.

How SEO gets easier with greater authority

How SEO gets easier with greater authority

“Authority” is a word that means hundreds of different things to thousands of different people but in the case of SEO, it means one thing – the respect afforded your page, the information on it and ultimately, your brand.