Keeping up with Google – adaptive SEO tips

Keeping up with Google – adaptive SEO tips

The death of SEO might have been exaggerated, but there is at least a thread of truth to it. The old ways have long since died off, but digital marketing professional have known for a while that SEO is constantly evolving and the best have adapted accordingly.

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How to best utilise your site to promote your business

How to best utilise your site to promote your business

Even with the ubiquity of social media, you really can’t underestimate the value of a well-designed and properly utilised web site. If you own and manage your own business, chances are you already have a site, but you may have been spending so much time on Twitter, Instagram and Facebook recently that you’ve been neglecting…

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10 Things every link builder should know

10 Things every link builder should know

The world of link building is becoming tougher to penetrate. It is a role viewed by the online community with indifference at best; loathing at worst. Yet it’s still one of the most intensive and attractive ways to market your online presence, and so as long as there are SEO marketers, there will be link…

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September – SEO and marketing news

September – SEO and marketing news

Global martech spend is estimated at $100bn (£76bn), according to WARC Agency spending on marketing technologies has risen to nearly $100bn ($76bn), according to a new survey by marketing intelligence firm Warc. In the UK and North America, brands have increased their social media and email marketing budgets by 44% over the past year, representing…

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August – SEO and marketing news

August – SEO and marketing news

GDPR three months on: Most consumers feel no better off While consumers feel they have a better understanding of how companies use their data, a survey conducted by Marketing Week of 1000 consumers found just 27% find they are having a better experience. Additionally, 65% still feel companies are using their data without their consent;…

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July – SEO and marketing news

July – SEO and marketing news

EU Fines Google Record 4.3 Billion Euros Over Android Following the GDPR ruling, the EU has fined Google a record breaking €4.3 billion in antitrust fines related to the commercial practices of its Android operating system. The EU has ordered Google to change how search and browsing applications are placed on Android devices by default….

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