Is AI killing copywriting?

Is AI killing copywriting?

Whilst the ‘rise of the machines’ heralded by every science fiction film from The Terminator to The Matrix might still be a few years away, many industries are already starting to feel the impact of creative artificial intelligence.

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Is guest blogging still a viable marketing strategy?

Is guest blogging still a viable marketing strategy?

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

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6 top tips for paid search success

6 top tips for paid search success

With the first signs of Spring finally starting to break through, it’s the perfect time to analyse your paid search campaigns and figure out what’s working, what’s not working and what quirks you can leverage to improve your ROI.

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Is voice the future of search and SEO?

Is voice the future of search and SEO?

It was predicted by Comscore last year that around 50% of web searches will be made by voice by 2020, which is certainly an optimistic assumption, given that only 13% of US households actually owned a smart speaker such as an Amazon Echo Dot in 2017.

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April 2019 – SEO and marketing news

April 2019 – SEO and marketing news

Spring has finally sprung, but if the news is to be believed, there’s little to celebrate. With the Brexit saga showing no sign of slowing any time soon and April Fools Day now mercifully behind us, we’re trying to ignore “the B word” this month and are instead focusing on the digital marketing world across…

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10 reasons why your SEO campaign isn’t working

10 reasons why your SEO campaign isn’t working

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

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March 2019 – SEO and marketing news

March 2019 – SEO and marketing news

Although March 2019 may go down in UK history as “the month of Brexit,” we thought we’d instead cast our eyes over the more positive stories affecting the SEO and marketing world. In this month’s post, we check on the latest from Google, cover a consultancy marathon, analyse the highest paid jobs in digital marketing…

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