The most effective marketing channels for 2022

The most effective marketing channels for 2022

Deciding where to assign your marketing budget is always going to be one of the big decisions you have to make at the start of every year. There are hundreds of potential strategies and dozens of potential marketing channels to consider and they all have their own strengths and weaknesses. They will all also offer…

February 2022 – SEO and Marketing News

February 2022 – SEO and Marketing News

February is always a month that seems to be over before it really begins. But while it might be the shortest month of the year that doesn’t necessarily mean it’s short on news. Ignoring the numerous global catastrophes, this month we put the spotlight on the full breadth of players as far as online marketing…

WordPress vs Squarespace – The battle of the big site builders

WordPress vs Squarespace – The battle of the big site builders

When it comes to online web building platforms, few are as iconic and as easy-to-use as Wix, Squarespace and WordPress. Indeed, so many of the sites you visit on a daily basis were probably constructed using the simple and effective tools offered by these three popular site builders.

Is your content newsworthy?

Is your content newsworthy?

Relevance is a double-edged sword when it comes to content, particularly if you’re thinking about SEO. On one hand, content that’s relevant and newsworthy might produce incredible results for a few days but once that relevance has waned the content which was once pure gold can start to feel a little more like coal.

8 great enterprise SEO tips

8 great enterprise SEO tips

Sometimes, you have to get a little more specific with your tactics. When you’re a small or medium-sized business with so much ahead of you, tactics are always going to be more restrained and, well, tactical. But once you’ve scaled up to the extent you can start referring to your business as an “enterprise,” you…

5 best ways to use Google Trends in SEO

5 best ways to use Google Trends in SEO

If you’re working in SEO and are not already using Google Trends then either you know something we don’t know or you’re a serious outlier. As the only keyword research tool that officially provides insights based on genuine Google data, it’s a necessity for anyone that wants their pages to rank on the world’s most…

January 2022 – SEO and Marketing News

January 2022 – SEO and Marketing News

Another year has dawned on us and very little seems to have changed. COVID is still rampant, politicians are still lying to us and everyone still hates each other. But at least the world of online marketing remains largely unchanged.

Finding and optimising your most valuable pages (MVPs)

Finding and optimising your most valuable pages (MVPs)

Not all pages are equal. Some are just better than others, at least in terms of what they have to offer your business. Optimising these pages is one of the key tactics that all SEOs should have up their sleeves as, otherwise, you could end up wasting time optimising pages that are not performing for…

Is AI going to steal my SEO job?

Is AI going to steal my SEO job?

We’ve been collectively panicking about robots taking our jobs since the first Terminator movie debuted in the mid-80s. Fast forward 40 years, however, and the horrors of Skynet are not even close to becoming a reality. What is certainly becoming a reality, however, is the importance of artificial intelligence in the modern workforce.

December 2021 – SEO and Marketing News

December 2021 – SEO and Marketing News

Many of us might have assumed that 2021 would be the year where we all bounced back after a pretty bleak 2020. But here we are once again, on the cusp of another COVID pandemic. Thankfully, while the world continues to fall apart around us, Google keeps on being Google.