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Category Archives: «Digital Marketing Tips»

An introduction to membership sites

Jul 13, 2018 / by CWM

Recurring income is often considered the holy grail for internet marketers. One of the ways to achieve it is by creating a membership site, where people can pay for access to exclusive content, training and community features.

Tags: community building, membership sites

Five excellent examples of live video marketing

May 18, 2018 / by CWM

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

Tags: live streaming, live video

Why you should consider featuring prices on your site

Mar 2, 2018 / by CWM

Deciding whether to feature prices on your site can be one of the toughest decisions for brands. For ecommerce sites selling standard consumer goods, pricing information is necessary in order to make sales. However, if you’re selling B2B services and bespoke B2C products, there are lots of factors to consider when choosing whether or not…

How to craft killer push notifications

Nov 17, 2017 / by CWM

It’s clear that communication methods have changed. Once upon a time, direct mail was a good way to get your message heard. Nowadays, mobile internet access is surging and we’re living in an era of instant gratification. People aren’t as keen to read long-winded marketing emails, but they always have their phones on them.

5 action steps for when your new post gets no engagement

Oct 13, 2017 / by CWM

If you invest in your content marketing over time, you will notice that you slowly build engagement with each post. However, there are times when you publish a new article and all you can hear is the crickets.

Tags: content marketing, engagement, social sharing

Elements of a fantastic thank you page

Sep 22, 2017 / by CWM

In terms of site design, certain pages get more attention than others. For instance, most business owners spend a lot of time on their “About Us” page, carefully crafting a compelling business story that new customers will relate to. Likewise, product pages and landing pages receive a lot of attention since they lead to sales…

Tags: social proof, thank you page, website design

How to make a viral impact

Aug 25, 2017 / by CWM

One of the difficult things about content marketing is that you never know which of your posts are going to get the most engagement. Sure, you can do a bunch of research, see what topics people are interested in and then aim to deliver something that your audience will like – but this still doesn’t…

Tags: b2b, engagement, infographics, viral marketing

The easiest way to get started with video marketing

Jun 16, 2017 / by CWM

More than 500 million hours of videos are watched on YouTube every single day. We’re living in an era where visual content is crucial for engagement, and the most powerful form of visual content is undoubtedly video. If you’ve been thinking about integrating more video content into your campaigns, but are unsure where to start…

Tags: video marketing

7 simple video marketing ideas

May 26, 2017 / by CWM

In case you weren’t aware, video is kind of a big deal at the moment. On Facebook, 500 million people are watching videos every single day.

Tags: video marketing

How to increase product page conversions

May 19, 2017 / by CWM

Product page optimisation is one of the most mystifying processes of running an ecommerce business. Once you’ve managed to drive traffic to your site, the next task is ensuring a decent chunk of that traffic turns into paying customers.

Tags: conversion rate, product page optimisation, social proof

Grow Your Business using Periscope

In the words of legendary Internet marketer and author Seth Godin, we’re living in a “connection economy” where the businesses that step up and create human connections with their customers are heavily rewarded.

Increase your blogging productivity with these 5 tools

By reading first and editing after, killing all distractions, experimenting with the order in which you write your posts and setting designated time periods for writing, you will notice a dramatic improvement in the time it takes you to write your content.

How To Write A Better Blog Post

If you’re serious about content marketing, this means committing to researching, writing and uploading a blog post or other piece of content once every week at least. For some businesses, a post every couple of days is required.

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