The TikTok Ban: Implications for Digital Marketers

The TikTok Ban: Implications for Digital Marketers

To say TikTok has legitimately altered the landscape of pop culture in the last few years wouldn’t be as hyperbolic as you might assume. While the essence of the platform is really little more than a recycled concept (remember Vine, anyone?), the Chinese social media brand saw the way the tides were turning (short form,…

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The Rise of Podcasting in Digital Marketing

The Rise of Podcasting in Digital Marketing

While they might not hold the same kind of grip on the zeitgeist they once did, podcasts are still one of the more attractive propositions for digital marketers when it comes to using the entertainment sector to reach consumers. Whether using them as a platform to promote your brand directly or through advertising on existing…

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The Power of Influencer Marketing in 2024

The Power of Influencer Marketing in 2024

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore. While it might once have been looked down on as little more than social media hype, however, it’s an industry expected to be worth up to $24 billion…

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The Ineffable Power of Video Marketing in the Digital Age

The Ineffable Power of Video Marketing in the Digital Age

For many of today’s kids, TikTok and YouTube form the backbone of their lives and are immeasurably powerful tools that marketers are already aware of. 20% of Gen Z spend more than 5 hours a day on TikTok and while it would be easy to scoff, marketers should instead be seeing this as a wake-up…

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The Future of Augmented Reality in Marketing

The Future of Augmented Reality in Marketing

We all remember Pokémon Go, right? The fun little diversion from those halcyon pre-pandemic days was one of the first widespread uses of augmented reality and, in the ensuing years, it probably seems to many that very little has been done with the technology. However, behind the scenes, AR has emerged as a potentially transformative…

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Analysing the True Effectiveness of Influencer Marketing

Analysing the True Effectiveness of Influencer Marketing

While it might have begun life as something of a fringe concern in digital marketing, influencers have more power and hold more sway with the public now than ever before. At the end of 2023, the global influencer marketing market value stood at over £20 billion and it’s only going to expand as platforms like…

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