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Category Archives: «Digital Marketing Tips»

10 common ad copy mistakes and how to avoid them

Jun 14, 2019 / by CWM

A Pay Per Click (PPC) analysis by Unbounce recently found that a staggering 98% of ads are a waste of money. And yet the digital advertising market continues to flourish.

Tags: ad copy, google ads, PPC

Is guest blogging still a viable marketing strategy?

May 31, 2019 / by CWM

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

Tags: guest blogging

6 top tips for paid search success

May 10, 2019 / by CWM

With the first signs of Spring finally starting to break through, it’s the perfect time to analyse your paid search campaigns and figure out what’s working, what’s not working and what quirks you can leverage to improve your ROI.

Tags: google ads, pay per click, PPC

Choose the best digital marketing solution for your business

Apr 19, 2019 / by CWM

In recent years, the business landscape has changed immeasurably and the marketing sector has done so in kind. The traditional marketing methods that were relied on as the bread and butter of countless companies just a few years ago (from TV and print to physical ‘snail mail’) might still be utilised by some larger brands,…

Tags: e-mail marketing, PPC, seo, social media

An introduction to membership sites

Jul 13, 2018 / by CWM

Recurring income is often considered the holy grail for internet marketers. One of the ways to achieve it is by creating a membership site, where people can pay for access to exclusive content, training and community features.

Tags: community building, membership sites

Five excellent examples of live video marketing

May 18, 2018 / by CWM

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

Tags: live streaming, live video

Why you should consider featuring prices on your site

Mar 2, 2018 / by CWM

Deciding whether to feature prices on your site can be one of the toughest decisions for brands. For ecommerce sites selling standard consumer goods, pricing information is necessary in order to make sales. However, if you’re selling B2B services and bespoke B2C products, there are lots of factors to consider when choosing whether or not…

How to craft killer push notifications

Nov 17, 2017 / by CWM

It’s clear that communication methods have changed. Once upon a time, direct mail was a good way to get your message heard. Nowadays, mobile internet access is surging and we’re living in an era of instant gratification. People aren’t as keen to read long-winded marketing emails, but they always have their phones on them.

5 action steps for when your new post gets no engagement

Oct 13, 2017 / by CWM

If you invest in your content marketing over time, you will notice that you slowly build engagement with each post. However, there are times when you publish a new article and all you can hear is the crickets.

Tags: content marketing, engagement, social sharing

Elements of a fantastic thank you page

Sep 22, 2017 / by CWM

In terms of site design, certain pages get more attention than others. For instance, most business owners spend a lot of time on their “About Us” page, carefully crafting a compelling business story that new customers will relate to. Likewise, product pages and landing pages receive a lot of attention since they lead to sales…

Tags: social proof, thank you page, website design

Grow Your Business using Periscope

In the words of legendary Internet marketer and author Seth Godin, we’re living in a “connection economy” where the businesses that step up and create human connections with their customers are heavily rewarded.

Increase your blogging productivity with these 5 tools

By reading first and editing after, killing all distractions, experimenting with the order in which you write your posts and setting designated time periods for writing, you will notice a dramatic improvement in the time it takes you to write your content.

How To Write A Better Blog Post

If you’re serious about content marketing, this means committing to researching, writing and uploading a blog post or other piece of content once every week at least. For some businesses, a post every couple of days is required.

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