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Why AI is a marketing tool, not a villain

May 19, 2023 / by
Why AI is a marketing tool, not a villain

Artificial Intelligence (AI) has been the subject of many debates in recent years and particularly in recent months thanks to the rise of ChatGPT and now Google Bard. It often gets a bad reputation as a job-stealer and a potential villain but when it comes to marketing, AI is a valuable tool that can help…

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The realities of living in a world without third-party cookies

Mar 31, 2023 / by
The realities of living in a world without third-party cookies

Third-party cookies have been a staple of the internet for decades now, providing website owners with valuable information about their users’ browsing habits. However, with the rise of privacy concerns and increasing regulatory scrutiny, many companies are moving away from third-party cookies in favour of more transparent tracking methods.

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5 key marketing trends to focus on this Christmas

Dec 16, 2022 / by
5 key marketing trends to focus on this Christmas

Christmas always seems to pop up sooner every year and now we’ve officially breached into December, if you haven’t already made steps to prepare your site for the festive season then you really should stop what you’re doing right now and get to it. Or just forget about it and try again next year? Either…

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Words matter – Brand tone of voice and why it matters

Jul 8, 2022 / by
Words matter – Brand tone of voice and why it matters

If you’ve been part of the online marketing world for even a little while you’ll probably be aware of the phrase “tone of voice” or TOV. For copywriters, content creators, social media gurus and everybody else involved in building your brand, the TOV is a sacred and decidedly difficult thing to master. It is also…

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How to be a paid search marketer in 2022

Apr 22, 2022 / by
How to be a paid search marketer in 2022

Paid search is always evolving and it can be difficult to find your bearings as a result. Simply put, the rules that applied for one year probably won’t apply for the next. It’s also a more competitive environment than ever before, with digital ad use growing by at least 25% every year.

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Measuring the impact of content based on intent

Apr 8, 2022 / by
Measuring the impact of content based on intent

Intent-based analytics is something of a holy grail for many marketers. Traditionally, marketers have always been focused on bottom-line metrics like sales or conversions but those metrics are limited in one vital way – they don’t take into account the people who might be convinced to buy or convert later but are not quite ready…

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The most effective marketing channels for 2022

Mar 4, 2022 / by
The most effective marketing channels for 2022

Deciding where to assign your marketing budget is always going to be one of the big decisions you have to make at the start of every year. There are hundreds of potential strategies and dozens of potential marketing channels to consider and they all have their own strengths and weaknesses. They will all also offer…