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Category Archives: «Digital Marketing Tips»

Is Generation Z immune to paid advertising and SEO?

Apr 9, 2021 / by CWM

Right now, marketers are being faced with something they haven’t had to contend with before – a generation of potential customers who were weaned on technology.

Optimising for featured snippets – 10 top tips

Feb 19, 2021 / by CWM

The best SEO techniques used to be as simple as using basic keywords to achieve that glorious number one ranking. But with the advent and increasing popularity of featured snippets, it’s now no longer good enough to get to number one.

The best ad platforms that aren’t Facebook or Google

Jul 31, 2020 / by CWM

Sometimes, to reach a new audience you need to actually find a new audience and when it comes to online paid advertising, that can mean expanding outside the reliable comfort zones of Google and Facebook.

10 common ad copy mistakes and how to avoid them

Jun 14, 2019 / by CWM

A Pay Per Click (PPC) analysis by Unbounce recently found that a staggering 98% of ads are a waste of money. And yet the digital advertising market continues to flourish.

Tags: ad copy, google ads, PPC

Is guest blogging still a viable marketing strategy?

May 31, 2019 / by CWM

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

Tags: guest blogging

6 top tips for paid search success

May 10, 2019 / by CWM

With the first signs of Spring finally starting to break through, it’s the perfect time to analyse your paid search campaigns and figure out what’s working, what’s not working and what quirks you can leverage to improve your ROI.

Tags: google ads, pay per click, PPC

Choose the best digital marketing solution for your business

Apr 19, 2019 / by CWM

In recent years, the business landscape has changed immeasurably and the marketing sector has done so in kind. The traditional marketing methods that were relied on as the bread and butter of countless companies just a few years ago (from TV and print to physical ‘snail mail’) might still be utilised by some larger brands,…

Tags: e-mail marketing, PPC, seo, social media

An introduction to membership sites

Jul 13, 2018 / by CWM

Recurring income is often considered the holy grail for internet marketers. One of the ways to achieve it is by creating a membership site, where people can pay for access to exclusive content, training and community features.

Tags: community building, membership sites

Five excellent examples of live video marketing

May 18, 2018 / by CWM

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

Tags: live streaming, live video

Building brand authority with your content marketing strategy

How do you utilise your content marketing strategy to build genuine lasting authority and start 2021 off on the right foot?

20 years of Google Ads

Google Ads turned 20. Let's take a look back through its history, focusing on the highlights and the lowlights along the way.

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