Is guest blogging still a viable marketing strategy?

Is guest blogging still a viable marketing strategy?

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

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6 top tips for paid search success

6 top tips for paid search success

With the first signs of Spring finally starting to break through, it’s the perfect time to analyse your paid search campaigns and figure out what’s working, what’s not working and what quirks you can leverage to improve your ROI.

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Five excellent examples of live video marketing

Five excellent examples of live video marketing

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

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Why you should consider featuring prices on your site

Why you should consider featuring prices on your site

Deciding whether to feature prices on your site can be one of the toughest decisions for brands. For ecommerce sites selling standard consumer goods, pricing information is necessary in order to make sales. However, if you’re selling B2B services and bespoke B2C products, there are lots of factors to consider when choosing whether or not…

How to craft killer push notifications

How to craft killer push notifications

It’s clear that communication methods have changed. Once upon a time, direct mail was a good way to get your message heard. Nowadays, mobile internet access is surging and we’re living in an era of instant gratification. People aren’t as keen to read long-winded marketing emails, but they always have their phones on them.

Elements of a fantastic thank you page

Elements of a fantastic thank you page

In terms of site design, certain pages get more attention than others. For instance, most business owners spend a lot of time on their “About Us” page, carefully crafting a compelling business story that new customers will relate to. Likewise, product pages and landing pages receive a lot of attention since they lead to sales…

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