The Cambridge Web Marketing Co. has been around in one form or another since February 2001. We began as a graphic and web design studio, adding web development over time, and slowly shifted into doing digital marketing work, starting with Google AdWords soon after it first came out. We stopped all non-marketing activities around mid-2009.
The reason for this change was simple: we realised that the real benefit to clients was in marketing sites, not building them. Almost anyone can build a site these days (for better or worse), and usually a fairly decent site at that. WordPress especially makes building a small business site incredibly easy. However, the important thing is being found, and, unfortunately, the best site in the world won’t help with that if left to its own devices.
This is not to belittle the importance of great design; on the contrary, design is important, and great design can be crucial to the success of your business. But the bottom line is this:
An average web site with a lot of traffic will benefit your business more than an amazing web site with none.
Of course, once you have build your traffic and proven that the web works for you, you can have the best of both worlds: an amazing, professionally built site with plenty of traffic. But the traffic has to come first.
But to cut a long story short, since switching entirely to marketing, our team has grown from two to 11 full and part time people, plus our client base has expanded massively and continues to grow. We also work with a large stable of freelance writers. We serve businesses all over the UK and abroad, but we are most active in Cambridge and the Home Counties.