A guide to targeting your competitor’s keywords

A guide to targeting your competitor’s keywords

Targeting the direct competition has always been a popular advertising tactic and today, that tactic has evolved. It’s become common practice for brands to use their competitors as keywords, essentially bringing in potential custom by association.

Chasing SEO Success in 2020

Chasing SEO Success in 2020

The shifting sands of SEO are notorious for a reason – things rarely stay still for very long and marketers are constantly being caught with their metaphorical pants down as a result. The same optimisation techniques that were everyone’s go-to just a few years ago are now completely useless, as Google continues to grow smarter.

Has SEO become too complicated?

Has SEO become too complicated?

As marketers, we’re constantly being told that “SEO is changing” – but is it really? Yes, Google’s algorithm is always shifting the goalposts and yes, it’s now commonplace for many SEOs to spend as much time running tests and experiments as actual content creating. But are we overcomplicating it?

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How to optimise your mobile SEO

How to optimise your mobile SEO

Mobile isn’t just on the rise, it’s become the new norm. Over half of all web traffic in 2018 was generated through mobile phones and that was two years ago. Just imagine what that figure looks like now. We’re reaching critical mass when it comes to online smartphone usage and marketers who haven’t already acted…

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Image SEO – 7 things you need to know about optimising your images

Image SEO – 7 things you need to know about optimising your images

We are visual people by nature so is it any wonder that image optimisation has become such a valuable practice amongst SEO marketers in recent years? We’re not just talking about making sure your image is showing off your product or service in the best light, the right resolution, and the most flattering angle either.

Making a list and checking it twice – Your Christmas 2019 SEO checklist

Making a list and checking it twice – Your Christmas 2019 SEO checklist

To say seasonal SEO is a ‘hot topic’ would be perhaps giving it too much credence, but it’s certainly a topic that’s highly debated amongst marketing professionals. Some argue that seasons are fleeting and that the time and effort it takes for optimisation is simply not worth it, because, by the time everything is working…

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5 top tips to becoming a better SEO in 2019

5 top tips to becoming a better SEO in 2019

Even though it’s an online marketing practice that many thought would not last, SEO is still very big business. It is also, however, constantly changing, as Google continually shifts the goalpost by making as many as 500 changes a year to their sacred algorithm.

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Tales from the crypt – 5 shocking SEO horror stories

Tales from the crypt – 5 shocking SEO horror stories

It’s the time of year again where every blogger under the sun attempts to skirt the fringes of legitimacy by breaking out the ‘spooky’ superlatives and trying (and most likely failing) to pin some soft scares on something just not that scary, all in honour of Halloween.

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