Finding and optimising your most valuable pages (MVPs)

Finding and optimising your most valuable pages (MVPs)

Not all pages are equal. Some are just better than others, at least in terms of what they have to offer your business. Optimising these pages is one of the key tactics that all SEOs should have up their sleeves as, otherwise, you could end up wasting time optimising pages that are not performing for…

What does mobile-first thinking mean for your marketing strategy?

What does mobile-first thinking mean for your marketing strategy?

From the offset, all web development and digital marketing campaigns were focused on targeting stationary desktops because, at first, that was where 100% of users would be viewing the content. Fast-forward twenty or so years, however, and the paradigm has shifted.

What to look for when hiring your next in-house SEO

What to look for when hiring your next in-house SEO

As your business begins to expand and digital marketing becomes an increasingly important concern, you might want to consider hiring an in-house SEO expert to bulk out your team and bring some targeted expertise to the table. But while SEO was once a relatively straightforward task, the last decade or so has seen it evolve…

Top tips for SEO n00bs

Top tips for SEO n00bs

When it comes to SEO, we were all beginners at one time or another so there’s no need to feel even an ounce of shame. The SEO landscape has changed so substantially in the last decade that beginners are barely at a disadvantage anymore. The old days of keyword stuffing and unreliable blogs are long…

Is it finally time to get into video advertising?

Is it finally time to get into video advertising?

While breaking into an entirely new field of advertising can be costly and intimidating, there often comes a jumping-off point where it becomes prohibitively less of a risk and more of a solid investment. Video advertising might just be at that point.

What makes a high-quality link?

What makes a high-quality link?

You can try to complicate all you want but when it comes down to it, SEO always has been and always will be about link building. Yes, content has never been kinglier and there is a greater emphasis now on relevance and/or authority (though which is of greater importance remains up for debate) but backlinks…

SEO auditing – The step-by-step process

SEO auditing – The step-by-step process

SEO auditing is not exactly an enjoyable or glamorous job. But it is something that all marketers and brands need to undertake regularly if they are to ensure they’re not only following best practices, but also haven’t made any little mistakes that could add up to a major lapse in ranking.

How to make SEO seem exciting

How to make SEO seem exciting

SEO is a lot of things. It’s a cost-effective way of increasing brand visibility, an endlessly evolving digital marketing practice and a cornerstone of millions of business strategies across the world. One thing it is rarely called, however, is exciting.

Building brand authority with your content marketing strategy

Building brand authority with your content marketing strategy

Authority is a loaded word with many connotations. In the case of tactical SEO marketing, however, it simply relates to how respected your name is within your field. When we think about tech companies, for example, brands such as Apple and Google have the most obvious brand authority.