SEO practices that increase client retention

SEO practices that increase client retention

The SEO market might not be saturated, but it’s certainly busy. Clients have thousands of options to consider when assigning their marketing budget so being able to hold on to a client for multiple SEO campaigns and build strong relationships has never been more important.

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Top 8 free SEO tools that don’t suck

Top 8 free SEO tools that don’t suck

We all like to get something for nothing every once in a while. There is, however, something of a snobbery surrounding many free-to-use tools, particularly in the world of SEO marketing. The truth is though that most of us working in SEO utilise a number of free tools to gather, process and analyse results.

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Is keyword research a waste of time?

Is keyword research a waste of time?

The internet is currently used by around half of the global population and reaching those billions of people means cutting through the noise. The best way to do this is to keep in touch with your audience.

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Top 10 SEO tips for URL optimisation

Top 10 SEO tips for URL optimisation

A URL might be little more than a marker or a fingerprint to most internet users, but to SEO marketers, the URL is so much more than that – it’s a beacon for search engines, and the strength of that beacon will ultimately determine how many users get drawn to it and how well a…

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Is voice the future of search and SEO?

Is voice the future of search and SEO?

It was predicted by Comscore last year that around 50% of web searches will be made by voice by 2020, which is certainly an optimistic assumption, given that only 13% of US households actually owned a smart speaker such as an Amazon Echo Dot in 2017.

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10 reasons why your SEO campaign isn’t working

10 reasons why your SEO campaign isn’t working

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

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