SEO Blog | The Cambridge Web Marketing Co

Semantic HTML in Digital Marketing: Unlocking its Full Potential

Sep 29, 2023 / by CWM

In today’s fast-paced digital age, where online presence is paramount, understanding the nuances of web design is crucial. One such nuance is Semantic HTML, a cornerstone of web development that holds unique benefits for digital marketing strategies. But what is Semantic HTML, and how can digital marketers harness its power? Let’s dive in. Decoding Semantic…

Tags: semantic html

Why Sustainability Makes Sense for Digital Marketers

Sep 15, 2023 / by CWM

The world is rapidly evolving, with a growing consciousness about the environment, ethical practices, and the societal impacts of business decisions. Sustainability is no longer just another string to your bow; it should be a part of every arrow. Digital marketing, as a driver of business and consumer behaviours, isn’t immune to these shifts. With…

Tags: sustainability

5 Reasons NOT to Use ChatGPT for Digital Marketing

Sep 8, 2023 / by CWM

Digital marketing is an ever-changing thing that blends the best parts of creativity and strategy. It’s also something that, by its very nature, thrives when those with their fingers on the trigger have a deep understanding of human behaviour and the human condition.

Tags: AI, ChatGPT, content generation

How to Block Google from Indexing AI Chatbot Content

Sep 1, 2023 / by CWM

AI chatbots over the last few years have emerged as valuable tools for improving user interaction and customer service without wasting additional resources. These chatbots are surprisingly clever little algorithm-driven virtual helpers that help guide visitors, answer questions, and facilitate smoother online experiences instantly and effectively, or at least that’s the idea. However, while chatbots…

Tags: AI, google, indexation

Is TikTok Reading Your Mind?

Aug 25, 2023 / by CWM

TikTok is either the best thing to ever happen to social media or the worst, depending on who you ask. But is the popular Chinese platform known for its short-form videos reading the minds of its users, as some have suggested? Of course not, it’s just targeted advertising. But that doesn’t mean it’s necessarily a…

Tags: TikTok

The Best Automated Software for SEO: Streamlining Your Digital Success

Aug 18, 2023 / by CWM

Managing SEO can be a daunting task, particularly if it’s just one string to your bow, so to speak. Increasingly, businesses are bringing their SEO in-house, and that means asking people who already have a hundred other responsibilities to add Seo to their plate.

Tags: Google Search Console, Moz Pro, Yoast

Mastering the SEO Game with ChatGPT: 5 Top Tips for SEO-Optimised Content

Aug 11, 2023 / by CWM

If the great scaremongers are to be believed, we have officially entered the age of ChatGPT and it’s probably going to take over the world. The truth, however, is slightly less incendiary.

Tags: AI, ChatGPT

The Great POV Debate: Should Your Content Have a Personality?

Aug 4, 2023 / by CWM

Picture this: you’re browsing the internet searching for that rare nugget of wisdom that will finally answer life’s most pressing questions. You stumble upon an article that’s as exciting as watching paint dry, written in the droll and detached voice of a machine. Indeed, these days there’s every chance it could be the work of…

Tags: audience, ChatGPT

Man vs Machine – Pitting a blog written by man against a blog written by machine

Jul 28, 2023 / by CWM

There has been more written about AI in the last 3 months than the last 3 decades and rightly so. We have half the population worried it’s going to destroy humanity and the other half worried it’s going to destroy our livelihoods. Indeed, it’s difficult to find a legitimately positive long-term perspective that isn’t motivated…

Tags: AI