SEO Blog | The Cambridge Web Marketing Co

SEO and digital marketing news – Spring 2023

May 26, 2023 / by CWM

Unless you’ve been living under a particularly large digital rock over the past few months, you’ll be aware of ChatGPT and how many of us in digital marketing are equal parts fascinated and terrified by it. Indeed, South Park even dedicated a recent episode to it and if that isn’t a mark of cultural zeitgeist…

Tags: Bing chat, google, Yoast

Why AI is a marketing tool, not a villain

May 19, 2023 / by CWM

Artificial Intelligence (AI) has been the subject of many debates in recent years and particularly in recent months thanks to the rise of ChatGPT and now Google Bard. It often gets a bad reputation as a job-stealer and a potential villain but when it comes to marketing, AI is a valuable tool that can help…

Tags: AI

How to create meaningful TikTok marketing content

May 12, 2023 / by CWM

Controversy aside, TikTok has become one of the fastest-growing social media platforms in the world, with over 1 billion active users worldwide. This platform allows users to create and share short-form videos with music, filters, and other visual effects.

Tags: TikTok

Google Bard vs ChatGPT

May 5, 2023 / by CWM

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

Tags: AI, ChatGPT, google

5 ways AI can boost your e-commerce profits today

Apr 28, 2023 / by CWM

While there might be a lot of talk about how artificial intelligence is going to render the creative industries terrifyingly irrelevant in the next few years, for online retailers the outlook is infinitely more positive.

Tags: AI, e-commerce

How to rank on search engines that are not Google

Apr 21, 2023 / by CWM

While you might be forgiven for thinking as such given the widespread use of Google, it’s not the only game in town. Indeed, it might account for around 85% of all online searches but that’s actually slightly down from last year when it made up around 94% of the market.

Tags: search engines

Celebrating more than a decade of the Google algorithm

Apr 14, 2023 / by CWM

For more than a decade now, the Google search algorithm that determines how and why we see what we see on the world’s most popular and powerful search engine has been evolving under our noses. Mostly for the better.

Tags: google

How SEO and SEM can work in perfect harmony for maximum marketing impact

Apr 7, 2023 / by CWM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two essential digital marketing strategies that businesses have been using for many years to improve their online visibility and attract more customers.

Tags: SEM

The realities of living in a world without third-party cookies

Mar 31, 2023 / by CWM

Third-party cookies have been a staple of the internet for decades now, providing website owners with valuable information about their users’ browsing habits. However, with the rise of privacy concerns and increasing regulatory scrutiny, many companies are moving away from third-party cookies in favour of more transparent tracking methods.

Tags: analytics, cookies, tracking

Is influencer marketing the right fit for your business?

Mar 24, 2023 / by CWM

Whether you love them or hate them, influencers are a major part of the cultural conversation right now, with the rise of TikTok cementing their status as the new idols of Gen Z. Rather than bemoaning the fact though, should businesses that would otherwise avoid hiring an influencer to promote their wares be embracing this…

Tags: influencer marketing