October 2020 – SEO & Marketing News

October 2020 – SEO & Marketing News

Here we are at the month of Halloween, autumnal colours and, this year at least, renewed lockdown policies. We’re only halfway through October 2020 and it’s already looking like another challenging month for the UK. We are now officially in a recession and things are looking bleaker and bleaker by the day. But the digital…

Site speed – How important is it really?

Site speed – How important is it really?

Faster is better. That much is a given, particularly in our increasingly fast-paced, “gimme now or gimme never” society. As technology has improved, people have become less patient and while we once thought nothing of waiting 5 minutes for a dial-up site to load, 5 seconds is now seen as a major inconvenience. So, site…

Adjusting your paid marketing campaigns during a recession

Adjusting your paid marketing campaigns during a recession

However you might view the current state of the coronavirus pandemic, one thing is assured – it has resulted in the first economic recession in 11 years. In times of recession, businesses naturally suffer and one of the main areas in which they choose to cut back is often marketing.

SEO tips for people that can’t (or won’t) code

SEO tips for people that can’t (or won’t) code

Given the fact that it’s something which, at its heart, involves a lot of code, many people assume that you need to understand coding to get into SEO. That isn’t necessarily the case though. Whilst a decent knowledge of coding (particularly HTML) certainly won’t go amiss, it’s by no means essential and an absence of…

September 2020 – SEO and Marketing News

September 2020 – SEO and Marketing News

The world remains in a perpetual state of barely concealed panic and marketing budgets are being cut left, right and centre to conserve funds for more lucrative short-term gains, as is so often the case in times of recession.

8 free SEO tools you really should be using

8 free SEO tools you really should be using

They say the best things in life are free but can the adage apply to SEO too? Of course not. We all know that sometimes you have to invest a little to gain a decent ROI on any digital marketing campaign. However, that doesn’t mean the tools you use necessarily need to dip into your…

A guide to ranking for competitive keywords

A guide to ranking for competitive keywords

In recent years, content marketing and SEO has experienced something of an uphill battle as everything has become more data-driven and competition has increased a thousandfold. In such an environment, it’s tempting for marketers to go for the low hanging fruit and focus on ranking for the incredibly niche keywords that nobody else is coveting.

August 2020 – SEO and Marketing News

August 2020 – SEO and Marketing News

We’re heading into a heatwave as I type this sentence and the online marketing world is moving at a decidedly slow pace, possibly in part due to the sweltering weather. Chances are, however, that it’s more to do with the lingering effects of COVID-19.

Is your brand your SEO secret weapon?

Is your brand your SEO secret weapon?

What’s in a name? More than you might think, particularly when it comes to SEO. Chances are, if you’ve been building an online content and marketing strategy for a while then you might have reached something of a plateau.

Does link building still work in 2020?

Does link building still work in 2020?

SEO has changed. Indeed, it’s always changing. But there are still a few basic tenets that have remained stoic throughout and are just as relevant today as they were 5 or even 10 years ago. Is link building one of these foundational tenets?