Maximise your internal links with these top tips

Maximise your internal links with these top tips

A wiser man than me once said that you should always get your own house in order first and foremost. The same is also true when it comes to link building because, while it’s a practice that’s often frowned upon, internal linking remains one of the cornerstones of every tactical SEO campaign.

Looking back at 20 years of Google Ads

Looking back at 20 years of Google Ads

This October, Google Ads turned 20. That might be a sobering thought for those of us who have been in this game for a while, but it only serves to underline what a formidable force the platform has become – particularly in recent years, since shedding the AdWords branding.

December 2020 – SEO and Marketing News

December 2020 – SEO and Marketing News

2020 is nearly over (finally) but the festive season is traditionally quite a busy one for the world of digital marketing and this year should be no different.

The importance of building a good FAQ page

The importance of building a good FAQ page

When it comes to ironing out your SEO strategy, it’s common to start with the home page and work outwards but one of the pages that often gets overlooked in this approach is the humble old FAQ page. But the FAQ page is one of the pages that search engines love and with just a…

Diversity and inclusion in SEO

Diversity and inclusion in SEO

If you work in SEO and have ever felt discouraged from applying for a job or sharing your thoughts in the office, it might be a feeling that has some rather deep roots. Many of those roots are buried firmly in a lack of representation, which is why it’s never been more important that we…

November 2020 – SEO and Marketing News

November 2020 – SEO and Marketing News

So we’re back in lockdown. Again. Rather than waste time complaining about it (though it really is rather unfortunate, right?) let’s instead look ahead with relative optimism. After all, Christmas is only a month away now and with the year we’ve had, it just has to be a good one. And at least we’ve (fingers…

Is there a gender gap in SEO?

Is there a gender gap in SEO?

The gender gap is a conversation that has been dominating public discourse for years now and in many industries, there has been a great deal done to reduce or even get rid of it entirely. In SEO it will be fairly obvious to anyone who has worked in the sector that it’s still an incredibly…

Desktop, mobile, or voice search? Why not all 3!

Desktop, mobile, or voice search? Why not all 3!

A few years ago, all we were hearing about was how everything needed to be mobile-first and that makes a lot of sense in hindsight. After all, mobile internet usage has soared in the last 10 years to the extent that more of us now view the internet on our phones than we do our…