Does link building still work in 2020?

Does link building still work in 2020?

SEO has changed. Indeed, it’s always changing. But there are still a few basic tenets that have remained stoic throughout and are just as relevant today as they were 5 or even 10 years ago. Is link building one of these foundational tenets?

5 Powerful Google Ads Hacks

5 Powerful Google Ads Hacks

With Facebook facing a major backlash from advertisers in recent weeks, Google Ads has never been in a stronger position as the market leader for PPC advertising. But is everyone using the platform really making the most of it?

5 must-have Chrome extensions for SEO

5 must-have Chrome extensions for SEO

Google Chrome is, without question, the most popular and fully featured browser on the market right now and one of the many reasons it has become so ubiquitous is the extensions feature. This is an ingenious conception that makes the browser completely customisable to your specific needs and it’s something that has saved writers such…

Off-page SEO – what is it and how could you make the most of it?

Off-page SEO – what is it and how could you make the most of it?

Sometimes, what’s happening behind the scenes is just as important as what’s happening right before our eyes. Such is the case with SEO, because, whilst it is indeed important to focus on your web pages themselves, there are also actions that must be taken outside of your own site to give yourself the best chance of…

Making the most of self-isolation by expanding your marketing skill set

Making the most of self-isolation by expanding your marketing skill set

In times of great trouble, it can be far too easy to sit and fester, allowing worry to hold you back and anxiety to swarm your senses. But while many of us have, understandably, been blindsided and crestfallen by the COVID-19 pandemic, for those that are willing to see the wood for the trees, it actually…

June 2020 – SEO and Marketing News

June 2020 – SEO and Marketing News

Another month in lockdown and another month of crippling uncertainty for industries across the globe. For most of us, to say work is slow at the moment would be an understatement and the effects of the COVID-19 pandemic are still being felt.

The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing

There is no replacement for good content. Ultimately, it’s the strength of your content that will determine its value, this much is undeniable. However, if content marketing was really that simple then we’d all be experts by now, wouldn’t we?

How has the COVID-19 pandemic affected website traffic?

How has the COVID-19 pandemic affected website traffic?

With almost the entire world sequestered behind closed doors due to the coronavirus crisis, logic should surely dictate that site traffic would be up across the board, right? That’s perhaps the one silver lining to be found amongst the chaos, confusion, and devastation wrought by this strange and confusing moment in history.