SEO and digital marketing news – Spring 2023

SEO and digital marketing news – Spring 2023

Unless you’ve been living under a particularly large digital rock over the past few months, you’ll be aware of ChatGPT and how many of us in digital marketing are equal parts fascinated and terrified by it. Indeed, South Park even dedicated a recent episode to it and if that isn’t a mark of cultural zeitgeist…

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Why AI is a marketing tool, not a villain

Why AI is a marketing tool, not a villain

Artificial Intelligence (AI) has been the subject of many debates in recent years and particularly in recent months thanks to the rise of ChatGPT and now Google Bard. It often gets a bad reputation as a job-stealer and a potential villain but when it comes to marketing, AI is a valuable tool that can help…

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How to create meaningful TikTok marketing content

How to create meaningful TikTok marketing content

Controversy aside, TikTok has become one of the fastest-growing social media platforms in the world, with over 1 billion active users worldwide. This platform allows users to create and share short-form videos with music, filters, and other visual effects.

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Google Bard vs ChatGPT

Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

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How to rank on search engines that are not Google

How to rank on search engines that are not Google

While you might be forgiven for thinking as such given the widespread use of Google, it’s not the only game in town. Indeed, it might account for around 85% of all online searches but that’s actually slightly down from last year when it made up around 94% of the market.

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The realities of living in a world without third-party cookies

The realities of living in a world without third-party cookies

Third-party cookies have been a staple of the internet for decades now, providing website owners with valuable information about their users’ browsing habits. However, with the rise of privacy concerns and increasing regulatory scrutiny, many companies are moving away from third-party cookies in favour of more transparent tracking methods.

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Is influencer marketing the right fit for your business?

Is influencer marketing the right fit for your business?

Whether you love them or hate them, influencers are a major part of the cultural conversation right now, with the rise of TikTok cementing their status as the new idols of Gen Z. Rather than bemoaning the fact though, should businesses that would otherwise avoid hiring an influencer to promote their wares be embracing this…

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