Christmas SEO essentials for retail sites

Christmas SEO essentials for retail sites

It’s beginning to look a lot like Christmas. Indeed, it seems to come earlier every year and while it’s only mid-November no doubt you’ve already seen a few lights go up on your street and all the festive ads on the telly. With all of that going on it might be understandable to assume it’s…

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Winter 2022 – SEO and Marketing News

Winter 2022 – SEO and Marketing News

With another new Prime Minister in Number 10 and a legitimate recession on the horizon, the world is certainly not left wanting bad news. In the digital world, however, Elon Musk’s purchase of Twitter seems to be monopolising the headlines. But what about the digital marketing world? What nuggets of notable news have managed to…

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Understanding TikTok SEO

Understanding TikTok SEO

Anyone with access to the internet or a teenager will have become aware of the obscene popularity of TikTok over the last few years. While many might decry the Chinese app as little more than a recycled version of Vine (remember that anyone?) it has somehow managed to become a legitimate sensation amongst kids and…

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How to write more readable blog posts

How to write more readable blog posts

In the early days of online marketing, blogs were not written to be read. Well, blogs written for SEO purposes were not meant to be read at least. Blog posts were often seen as little more than blank slates upon which to throw as many keywords as possible at and hope for the best. And…

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How to identify and rejuvenate outdated content

How to identify and rejuvenate outdated content

As we begin to approach the end of the year with (yet another) new Prime Minister, we’re reminded of just how quickly things change, particularly in an age of 24-hour news. In such an environment, it’s only natural that content will lose its freshness a little sooner than it might have years ago. For those…

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5 ways to check if your Google Analytics is working

5 ways to check if your Google Analytics is working

For most marketers, Google Analytics is the single most valuable software they’ll ever use. Indeed, you would generally struggle to find anyone in the profession that doesn’t use it and with good reason. Given that most SEO work is all about appeasing Google, it makes sense that the brand’s very own analytical software would be…

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The 3 new social media platforms that should be on your radar

The 3 new social media platforms that should be on your radar

Social media is always evolving. Indeed, a few years ago nobody had really heard of TikTok and today it’s arguably the app that is defining a generation (for better or worse). However, it’s easy for marketers to get comfortable using tried and tested platforms like Facebook and LinkedIn because they know how they work, and…

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Will SEO eventually be taken over by AI?

Will SEO eventually be taken over by AI?

For many copywriters, the threat of AI appears to be hanging over our heads like the proverbial sword of Damocles. For artists, the first strike has already landed with a string of AI art generators now flooding Google and social media offering up surprisingly convincing results. Thankfully, however, I have yet to read a paragraph…