Blogging can be a powerful tool for your business. It works well as part of a search engine optimisation campaign, or in its own right, as a way for you to prove your knowledge and expertise. Running a good quality blog also gets you on the starting line for social media engagement.

Blogging and SEO

Blogging works in terms of SEO because Google likes to see:

  • Frequent updates
  • Lots of pages
  • Lots of text

It is perfectly possible to fulfil these requirements without using a blog. It’s just that a blog is a convenient platform, which is also well understood by other people. Running a regular, good quality blog will result in more traffic from Google just by itself, but it also gives your site a big leg up in terms of social factors, such as link building.

Expert knowledge

Running a blog also gives you the opportunity to prove your expertise to potential customers and other relevant people. Anyone can make a web site and claim that they are an expert in a given topic. It’s a very different thing to be posting new content every week that proves that you are.

Running a blog also demonstrates a willingness to share and be open with your knowledge. This is increasingly important in the social web, where you often get back what you give. Substantial, informative blog posts are likely to accrue links and social shares that your site might otherwise struggle to get. These are massively important for SEO and your profile.

Our blogging service

Our blogging service covers the overall running of your blog. The most important things are:

  • Maintaining a regular posting schedule (at least once per week)
  • Editing and proofreading new posts
  • Handling the publication of posts, including picture research
  • Looking after comments

As the experts, you are best suited to writing the content yourselves; however, in some situations we can write some or all of the posts for you. In any situation, we can help with generating content ideas and keeping the creative juices flowing!

Call us on 01223 365 834 or email talk@cambridgewebmarketing.co if you’d like to discuss a campaign.