Is your brand your SEO secret weapon?

Is your brand your SEO secret weapon?

What’s in a name? More than you might think, particularly when it comes to SEO. Chances are, if you’ve been building an online content and marketing strategy for a while then you might have reached something of a plateau.

Does link building still work in 2020?

Does link building still work in 2020?

SEO has changed. Indeed, it’s always changing. But there are still a few basic tenets that have remained stoic throughout and are just as relevant today as they were 5 or even 10 years ago. Is link building one of these foundational tenets?

5 must-have Chrome extensions for SEO

5 must-have Chrome extensions for SEO

Google Chrome is, without question, the most popular and fully featured browser on the market right now and one of the many reasons it has become so ubiquitous is the extensions feature. This is an ingenious conception that makes the browser completely customisable to your specific needs and it’s something that has saved writers such…

Off-page SEO – what is it and how could you make the most of it?

Off-page SEO – what is it and how could you make the most of it?

Sometimes, what’s happening behind the scenes is just as important as what’s happening right before our eyes. Such is the case with SEO, because, whilst it is indeed important to focus on your web pages themselves, there are also actions that must be taken outside of your own site to give yourself the best chance of…

The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing

There is no replacement for good content. Ultimately, it’s the strength of your content that will determine its value, this much is undeniable. However, if content marketing was really that simple then we’d all be experts by now, wouldn’t we?

How to use SEO to combat the negative effects of the COVID-19 pandemic

How to use SEO to combat the negative effects of the COVID-19 pandemic

SEO has been called a lot of things over the years but one thing it’s never been called is particularly helpful. It’s helpful to marketers, of course, and it’s certainly helpful for Google (otherwise, the results would be complete chaos) but few people have ever openly declared that good SEO has enriched their souls or…

How SEO gets easier with greater authority

How SEO gets easier with greater authority

“Authority” is a word that means hundreds of different things to thousands of different people but in the case of SEO, it means one thing – the respect afforded your page, the information on it and ultimately, your brand.

A guide to targeting your competitor’s keywords

A guide to targeting your competitor’s keywords

Targeting the direct competition has always been a popular advertising tactic and today, that tactic has evolved. It’s become common practice for brands to use their competitors as keywords, essentially bringing in potential custom by association.