5 powerful free SEO tools

Jun 23, 2017 by
5 powerful free SEO tools

If you’re embarking on an SEO campaign, it’s useful to have as many tools in your arsenal as humanly possible. While some tools come with a hefty price tag, others can be downloaded or accessed on the internet free of charge.

If you’re on a shoestring budget and want to boost your site’s visibility, check out these awesome free tools to assist you on your quest.

1 – Keyword Keg

Keyword research is an integral part of picking blog post ideas and titling your articles. As Brian Dean, author of Backlinko, states:

If you can master the art of finding awesome keywords for your business – you’ll not only benefit from more search engine traffic, but you’ll also know your customers better than your competition.

It’s essential always to use keywords that people are actually searching for. Fortunately with Keyword Keg, you can check the search volume on your chosen keyword. You’ll also receive a handful of related keywords which will help with idea generation for content marketing.

If you’re marketing to a specific country, Keyword Keg is particularly useful because you can view each keyword’s search volume by geographical region. Likewise, you filter your search for YouTube if you’re heavily involved in video marketing. If you want to utilise the tool’s more advanced features you’ll have to pay a subscription fee, but the free version still offers plenty of value.

2 – Quicksprout

SEOType the address of your site into Quicksprout’s analyser and you’ll receive a multitude of important SEO insights. If your page titles, meta descriptions, headlines and subheadings are an inappropriate length, this tool will warn you.

Additionally, you’ll be able to see exactly how many sites are linking to you. This information is crucial if you’re embarking on a link building campaign and want to see how well you’re doing.

3 – Similarweb

As far as free competitor research tools go, there aren’t many better than Similarweb. Input any URL into the tool and find out the site’s traffic, global rank and bounce rate. Additionally, you can find out where your competitors are getting their traffic (whether it’s from search results or via social media). Try inputting five of your main competitors into this tool and check how your site stacks up!

4 – Open Site Explorer

Open Site Explorer is an excellent free tool for link analysis (as well as, by extension, relationship building). If you can see that external sites and bloggers have mentioned you in their articles, contact them via email or Twitter and give them a kind reception. This will encourage them to link to your articles in the future.

5 – Dead Link Checker

Broken links can be detrimental to your site’s ranking and navigability. Plus, having people click on a link in your article only to arrive at a 404 page is just unprofessional (although you can use some creative flare to make your 404 pages look appealing).

Fortunately, with Dead Link Checker, you can find broken links on your site and eliminate them for good. You can search an entire domain, or just a single page. Sometimes, the simplest tools are the most effective!