The Best Automated Software for SEO: Streamlining Your Digital Success

Aug 18, 2023 by
The Best Automated Software for SEO: Streamlining Your Digital Success

Managing SEO can be a daunting task, particularly if it’s just one string to your bow, so to speak. Increasingly, businesses are bringing their SEO in-house, and that means asking people who already have a hundred other responsibilities to add Seo to their plate.

Now, we’d always recommend against pawning off your SEO on an intern because it’s probably the most powerful tool in your marketing toolkit, particularly if your business is largely based online. However, if you’re a young business with only a handful of employees and you’re looking to get the best results with minimum effort, there are plenty of automated software tools available to help you out.

So, here are ten of the very best automated tools you could be using to optimise your website’s performance, increase organic traffic, and achieve greater success in the digital realm.


SEMrush provides in-depth keyword research, backlink analysis, site audits, and competitor analysis. With its automated features, such as position tracking, content optimisation, and social media management, SEMrush enables you to identify opportunities and make data-driven decisions. Its user-friendly interface and extensive reporting capabilities make it a popular choice for businesses of all sizes.

Moz Pro

Moz Pro combines multiple functionalities to enhance your digital presence. It offers keyword research, link building and site audits. One of its standout features, however, is the “Page Optimisation” tool, which provides on-page SEO recommendations to improve your website’s visibility. Moz Pro also offers valuable insights into competitor strategies, allowing you to stay one step ahead in the ever-competitive SEO landscape.


Ahrefs is a popular choice among SEO professionals due to its robust backlink analysis capabilities. With its extensive database, Ahrefs enables you to conduct in-depth research on competitor backlinks, identify link-building opportunities, and monitor your website’s link profile. Additionally, Ahrefs provides comprehensive keyword research, content analysis, and rank-tracking features, making it a compelling all-in-one SEO option for those that want to put all their eggs in one basket.

Google Search Console

As the name suggests, Google Search Console is a free tool provided by Google that offers valuable insights into your website’s performance on the search engine. It allows you to monitor your website’s indexing status, submit sitemaps, and identify and fix any issues that may affect your site’s visibility. Google Search Console provides essential data on search queries, click-through rates, and impressions, empowering you to make informed decisions to improve your website’s SEO.

Yoast SEO

Yoast SEO is a popular WordPress plugin that simplifies on-page optimisation. It offers a user-friendly interface, guiding you through the process of optimising your content for target keywords, readability, and meta tags. Yoast SEO provides real-time analysis and recommendations to ensure your content is SEO-friendly, increasing the likelihood of ranking higher in search engine results. It also offers XML sitemap generation, social media integration, and other useful features.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a powerful site crawling tool that provides valuable insights into your site’s structure and identifies potential issues that may affect its SEO performance. It crawls your website and analyses key on-page elements, including meta tags, headers, and broken links. With its comprehensive reports and data visualisation, Screaming Frog helps you uncover technical SEO issues, improve site architecture, and enhance overall crawlability.


Serpstat is an all-in-one SEO platform that provides keyword research, backlink analysis, site audit, and competitor research tools. Serpstat’s unique feature is its “Missing Keywords” tool, which identifies keywords your competitors rank for but you don’t, helping you discover untapped opportunities to improve your SEO strategy.


CognitiveSEO is a comprehensive SEO toolset that combines advanced features to boost your website’s visibility. It offers backlink analysis, content optimisation, and rank-tracking functionalities. One of its notable features is the “Unnatural Link Detection” tool, which helps you identify and remove harmful backlinks that may negatively impact your website’s rankings. CognitiveSEO’s data-driven approach allows you to make informed decisions and improve your SEO performance.

Majestic SEO

Majestic SEO is a popular backlink analysis tool that provides valuable insights into your website’s link profile. It offers a comprehensive database of backlinks, allowing you to analyse link metrics, conduct competitor research, and identify link-building opportunities. Majestic SEO’s Trust Flow and Citation Flow metrics help you evaluate the quality and authority of your backlinks, enabling you to optimise your link-building strategy effectively.

Rank Math

Rank Math is a WordPress plugin that offers a range of features to simplify on-page SEO. It provides real-time content analysis, keyword suggestions, and schema markup integration, ensuring your content is optimised for search engines. Rank Math also offers advanced features like XML sitemap generation, 404 error monitoring, and redirection management, making it a comprehensive SEO solution for WordPress websites.