10 Top On-Page SEO Tips for Small Teams

Jun 9, 2023 by
10 Top On-Page SEO Tips for Small Teams

While most businesses recognise the importance of SEO for building a brand and gaining an audience, small teams often face resource limitations and time constraints that larger teams don’t have to worry about due to their greater pool of resources.

However, with the right on-page SEO strategies, small teams can still make a significant impact and achieve optimal results. Here are ten tips to help you make the most of what you have!

1. Keyword Research

Keyword research forms the foundation of all successful on-page SEO. Small teams can use free keywords research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to identify relevant keywords with moderate search volume and low competition. For greater results, however, focus on long-tail keywords that are specific to your industry, as they often have higher conversion rates.

2. Quality Content Creation

Develop content that addresses the needs and interests of your target audience above all else. Small teams can benefit from using an editorial calendar to ensure consistent content production. Also, remember to include relevant keywords naturally in your content, paying attention to headings, subheadings, and meta descriptions. The more natural it reads, the better your results will be.

3. Title Tags and Meta Descriptions

Craft compelling titles that accurately reflect the content and include primary keywords, where possible (don’t shove it in there if it doesn’t make sense). Keep title tags under 60 characters to avoid truncation in SERPs and ensure meta descriptions are concise, informative, and contain relevant keywords.

4. URL Structure

Organise your website’s URLs in a clear and logical manner with descriptive URLs that include target keywords. Shorter URLs are always better as they’re easier to read and share. And avoid using complex characters or unnecessary numbers in your URLs unless it’s a part of your brand.

5. Heading Tags and Content Structure

Use heading tags to structure your content effectively. The H1 tag should include the target keyword and reflect the main topic while H2 and H3 can be used to divide content into sections and make it more scannable. This not only helps SEO but also enhances readability.

6. Internal Linking

Internal link building helps search engines understand the hierarchy and relationship between different pages. Include relevant internal links to guide users and search engine crawlers to other valuable pages. This practice also has the side benefit of distributing link authority throughout your site.

7. Image Optimisation

Compress your images to reduce file size and improve page load times and use descriptive alt tags and filenames that include relevant keywords to guide search engine crawlers. Captions can also provide additional context and keyword relevance.

8. Mobile-Friendly Design

With the increasing use of mobile devices, having a mobile-friendly website is essential for SEO. Ensure your website is responsive and provides a seamless experience across different screen sizes. This is particularly relevant now that Google’s mobile-first indexing prioritises mobile versions of websites for ranking and indexing.

9. Page Speed Optimisation – Optimise your website’s loading speed by minimising file sizes, leveraging browser caching, and using content delivery networks. Tools like Google PageSpeed Insights or GTmetrix can provide insights and recommendations for improving page speed.

10. Regular Monitoring and Analysis – Continuously monitor your website’s performance using tools like Google Analytics and Google Search Console. Track keyword rankings, organic traffic, bounce rates, and other relevant metrics. This data will help you identify areas for improvement and refine your on-page SEO strategy over time.

While small teams may face resource constraints, with consistency, dedication, and strategic implementation, even small teams can compete effectively in the digital landscape and drive organic traffic to their websites. Always remember, however, that SEO is a continuous process. It’s essential to stay updated with the latest trends and algorithm changes. Because SEO never sleeps!