Search engine optimsation is about long term strategy and planning more than anything else. This session shows you how to get into the right frame of mind to carry out a successful, ongoing campaign.

The main topics are:

  • There are no rules
  • Think like Google
  • Is content really king?
  • SEO is an ongoing process
  • Avoid position fixation

The session also covers specifics to do with site set up, on-page optimisation and working with keywords. There is always plenty of time for questions and answers, and the content itself is non-technical and is accessible to anyone. However, we are also able to answer technical questions upon request.