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Tag Archives: «ad copy»

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10 common ad copy mistakes and how to avoid them

Jun 14, 2019 / by CWM
10 common ad copy mistakes and how to avoid them

A Pay Per Click (PPC) analysis by Unbounce recently found that a staggering 98% of ads are a waste of money. And yet the digital advertising market continues to flourish.

Tags: ad copy, google ads, PPC

Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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