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Tag Archives: «native advertising»

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Native Advertising Done Right: When Ads Blend In (Ethically)

Sep 26, 2025 / by CWM
Native Advertising Done Right: When Ads Blend In (Ethically)

Native advertising (also known colloquially as sponsored content) has the unique ability to fit into the rhythm of a platform, matching both the design and tone of the host environment. While this lends a smooth user experience, it also carries the danger of eroding trust if the content isn’t transparent or feels deceptive.

Tags: native advertising, sponsored content

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