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Tag Archives: «audience»

The Great POV Debate: Should Your Content Have a Personality?

Aug 4, 2023 / by CWM

Picture this: you’re browsing the internet searching for that rare nugget of wisdom that will finally answer life’s most pressing questions. You stumble upon an article that’s as exciting as watching paint dry, written in the droll and detached voice of a machine. Indeed, these days there’s every chance it could be the work of…

Tags: audience, ChatGPT

Discovering what makes your audience tick

Apr 6, 2018 / by CWM

Long-term business success is impossible unless you take a customer-centric perspective. This means finding out everything you can about your customers so you can serve them better with tailored content, products and services.

Tags: audience, customers, data mining

Building brand authority with your content marketing strategy

How do you utilise your content marketing strategy to build genuine lasting authority and start 2021 off on the right foot?

20 years of Google Ads

Google Ads turned 20. Let's take a look back through its history, focusing on the highlights and the lowlights along the way.

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