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The Great POV Debate: Should Your Content Have a Personality?

Aug 4, 2023 / by
The Great POV Debate: Should Your Content Have a Personality?

Picture this: you’re browsing the internet searching for that rare nugget of wisdom that will finally answer life’s most pressing questions. You stumble upon an article that’s as exciting as watching paint dry, written in the droll and detached voice of a machine. Indeed, these days there’s every chance it could be the work of…

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The month in AI – May 2023 roundup

Jun 23, 2023 / by
The month in AI – May 2023 roundup

As AI continues to reshape the way we interact with technology and information, it is becoming increasingly crucial for marketers to stay abreast of the latest advancements in this rapidly evolving landscape.

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Google Bard vs ChatGPT

May 5, 2023 / by
Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

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Is ChatGPT going to change the way we SEO?

Feb 1, 2023 / by
Is ChatGPT going to change the way we SEO?

For years now, creatives have been both fascinated by and terrified of artificial intelligence. On the surface, it’s a technology engineered to make our lives easier and to automate the tasks that we would rather not have to bother with ourselves. But what happens when those tasks represent our livelihoods?

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