July 2022 – SEO and marketing news

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Jul 29, 2022 / by
July 2022 – SEO and marketing news

This month, as summer truly kicks into overdrive (quite literally in the case of the weather), we get the lowdown on “unmentioning”, automated responses, question the morals of TikTok and plenty more besides.

Google Lets Businesses Set Auto Responses To Common Questions

Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers. Using this feature, you can suggest questions for people to ask when messaging your business via your Google Business Profile. Similar to how a customer service chatbot works on business websites. Also, in the style of a chatbot, you can set up automated responses to the questions.

TikTok Responds To Allegations Of Unsecured User Data

TikTok denied that sensitive user information was accessible to Chinese employees. The CEO of TikTok offered a strong rebuttal over a news report alleging insecure handling of sensitive US user data and answered multiple questions sent by United States senators about who has access to data and over Chinese government control over TikTok.

An article published by BuzzFeed alleged that in a TikTok meeting, it was stated that employees in China had complete access to sensitive user data. In response to the news article, nine United States senators sent a letter to TikTok asking for answers, prompting the CEO of TikTok to provide a full explanation. The CEO said that TikTok was already in compliance with securing U.S. user data and completed all steps for locking down that data together with two major United States companies.

Google Ads Rolls Out Diagnostic Insights

Google Ads is rolling out a new data set to the Insights page highlighting any issues found during diagnostic checks. Diagnostic insights will help you identify problems preventing campaigns from showing, causing low engagement, making it hard to measure conversions, and more. This data can be found on the Insights and Overview page for Performance Max campaigns, allowing you to troubleshoot issues as soon as they’re detected.

Google Ads will provide a detailed breakdown of the following insights:

  • Account status
  • Billing status
  • Policy review
  • Conversion tracking
  • Campaign budget
  • Bid strategy target
  • Campaign status
  • Ad strength

Twitter Now Lets You Remove Unwanted Mentions

Twitter allows people to untag themselves from tweets with a new feature called unmentioning. Unmentioning allows people to remove themselves from a conversation they don’t want to be associated with. It’s a step up from muting a conversation as it removes the link to the mentioned person’s account and prevents others from mentioning them in the same conversation again.

Google Brings Optimisation Score To Performance Max Campaigns

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimisation score. Advertisers now have a quick and easy way to identify areas for improvement before a Performance Max campaign goes live. In addition, newly added explanations will help answer questions regarding a campaign’s performance after launch.

Here are all the details about the six new features for Performance Max campaigns.

Optimisation Score – Find ways to improve your campaign with the Google Ads optimisation score. The score ranges from 0-100%, and if your campaign is graded at anything less than 100%, you’ll get recommendations for increasing the score.

Seasonality Adjustments – With seasonality adjustments, you can tailor your bid strategy to events where conversion rates are expected to be higher, like promotions and sales. Google recommends utilising seasonality adjustments when you anticipate a significant increase in conversion rate outside of typical seasonal patterns. Smart bidding already takes into account predicted seasonal events.

Data Exclusions – With data exclusions, you can tell Google’s smart bidding to ignore data from dates where your campaign had issues with conversion tracking. Excluding that data can prevent inaccurate conversion tracking from affecting your Performance Max bid strategy.

Advanced Location Targeting Controls – Get more precise with your targeting by utilising new advanced location options. Under “Location options” in your campaign settings, you’ll find options to target based on physical “presence” or “presence or interest.”

Explanations – Explanations in Performance Max campaigns will help take the guesswork out of understanding why you see an unexpected performance shift. Google Ads will provide recommendations to correct your performance, allowing you to save time by troubleshooting issues immediately.

Diagnostic Insights – During the initial setup of a Performance Max campaign, you can utilise diagnostic insights to identify any issues with ad policy, billing, budget, and more. If any issues are found, Google will provide recommendations for fixing them.

Instagram Makes It Easier To Discover Local Businesses

Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area. This update to Instagram maps makes it possible to find popular establishments near you and filter businesses by categories. Now you can discover the official Instagram accounts of points of interest throughout the map.

Finding businesses on the Instagram map is as simple as searching for the name of a city and dragging the map around. When you find a location you’re interested in, you can save it for future reference or follow the Instagram account to keep it top of mind. This update gives businesses an incentive to establish and maintain an active presence on Instagram.

Google Ads Creative Studio Now Available To All Advertisers

Advertisers can now utilise Google Ads Creative Studio to create customised ads more cost-effectively. Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. Delivering relevant ads to customers at scale is prohibitively expensive for many businesses. As a result, they have to choose between the effectiveness of highly targeted, customised advertising or a less tailored solution that fits their budget. With Ads Creative Studio, Google aims to help businesses have it both ways.