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Will SEO eventually be taken over by AI?

Sep 23, 2022 / by
Will SEO eventually be taken over by AI?

For many copywriters, the threat of AI appears to be hanging over our heads like the proverbial sword of Damocles. For artists, the first strike has already landed with a string of AI art generators now flooding Google and social media offering up surprisingly convincing results. Thankfully, however, I have yet to read a paragraph…

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The latest local search developments

Sep 9, 2022 / by
The latest local search developments

Local search has come a very long way in the last few years. Whereas local businesses once thought SEO was unattainable or a waste of time, it’s now powerful enough that 97% of people use Google to search for local businesses and 62% of users will completely disregard a local business if they can’t find…

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Why blogging is still important for SEO

Sep 2, 2022 / by
Why blogging is still important for SEO

With the dramatic surge in popularity of image and video content over the last five years, it could reasonably be assumed that the era of the blog is coming to an end. But have reports on the death of the blog been greatly exaggerated? We have to say yes. Blogging is still alive and kicking….

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August 2022 – SEO and marketing news

Aug 26, 2022 / by
August 2022 – SEO and marketing news

The heatwave appears to have settled in for the long haul and the cost-of-living crisis continues to make its presence felt. But the world of digital marketing continues to tick along steadily behind the scenes. In a month when Google suffered a pretty serious outage caused by a software update and Elon Musk started grovelling…

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How to combine the power of SEO and Google Ads (PPC)

Aug 18, 2022 / by
How to combine the power of SEO and Google Ads (PPC)

SEO and PPC advertising are both marketing tactics that are used widely by businesses of all shapes and sizes across the globe. But while most marketing strategies focus on investing more into one of the other depending on the audience, sector and price, we’re here to tell you that it doesn’t have to be an…

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Where and how to find the most talented writers

Aug 12, 2022 / by
Where and how to find the most talented writers

Content is king. This is a mantra we’ve all heard ad nauseum for years now and it still holds (mostly) true. But while video and audio content are making an undeniable dent in the content creation market, good writers are always going to be needed to add context and clarity. At least until the day…

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Is Google getting spammier?

Aug 5, 2022 / by
Is Google getting spammier?

You’d like to think that, as a platform grows and evolves, it learns from its mistakes and things get better. But that’s not always the case. For many users, while Google has reportedly taken great steps to cut down on spam, things are only getting spammier.

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July 2022 – SEO and marketing news

Jul 29, 2022 / by
July 2022 – SEO and marketing news

This month, as summer truly kicks into overdrive (quite literally in the case of the weather), we get the lowdown on “unmentioning”, automated responses, question the morals of TikTok and plenty more besides.

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Can SEO stop your site from killing the planet?

Jul 22, 2022 / by
Can SEO stop your site from killing the planet?

OK, we appreciate that’s a pretty bold headline and we seldom think of SEO in the same breath as sustainability but there is actually a lot you could be doing with your SEO to help cultivate a greener internet.

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Does your domain name impact your SEO?

Jul 15, 2022 / by
Does your domain name impact your SEO?

What’s in a name? Well, quite a lot actually. Indeed, choosing the right domain name has been one of the most important decisions facing businesses for decades now. But while it’s not quite as important now as in the days when you needed something snappy and memorable (as people will just Google it these days)…