May – SEO and marketing news

May – SEO and marketing news

Brexit blamed for dramatic fall in UK business registrations With Brexit looming, many foreign companies are leaving the UK or withholding investment. French companies have invested in 48% fewer businesses in 2016-17 than the previous year. Belgium have invested 38% less, and the Netherlands report a 52% drop. In what is being called a business…

Tags: , ,

Five excellent examples of live video marketing

Five excellent examples of live video marketing

80% of a brand’s audience would rather watch a live video stream than read a blog post. This should come as no surprise – video consumption is passive and requires less energy than reading. Also, video provides a more sensory rich experience than traditional text content.

Tags: ,

April – SEO and marketing news

April – SEO and marketing news

Google wants to make audio content searchable Google is now aiming to make audio as easily searchable as text or images. In an interview with Pacific Content, Google Podcast Teams lead Zack Reneau-Wedeen said: “The way that we’re approaching the problem fits really nicely with Google’s mission to organize the world’s information and make it…

Tags: , ,

Marketing after Facebook

Marketing after Facebook

In what seems like a carousel of screw-ups, Facebook may be facing the one screw-up that will end it all. Facebook, after a massive breach in user privacy involving Cambridge Analytics, could be in store for some massive regulations on how it shares users’ data with advertisers on a global scale.

Tags: , ,

Link building done correctly

Link building done correctly

Link building is one of the core facets of SEO. Put simply, the more high-quality links you can accumulate from relevant authority sites, the higher your site’s visibility will be in results pages.

Tags:

March – SEO and marketing news

March – SEO and marketing news

As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence The company Grapshot, through contextual intelligence, is claiming to be able to work with and thrive with the impending GDPR, which is going into effect on May 25th. Through real-time context and not relying on cookie ID…

Tags: , ,

How to keep your WordPress site secure

How to keep your WordPress site secure

With a variety of useful plugins and an easy to use interface, WordPress is one of the most powerful platforms for setting up and running a business blog. Unfortunately, there have been many stories of WordPress sites being hacked in the past, so it’s essential that you treat security as a serious concern.

Tags: ,