SEO and digital marketing news – Spring 2023

SEO and digital marketing news – Spring 2023

Unless you’ve been living under a particularly large digital rock over the past few months, you’ll be aware of ChatGPT and how many of us in digital marketing are equal parts fascinated and terrified by it. Indeed, South Park even dedicated a recent episode to it and if that isn’t a mark of cultural zeitgeist…

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Google Bard vs ChatGPT

Google Bard vs ChatGPT

In recent years, there has been a lot of excitement around advancements in artificial intelligence (AI) and natural language processing (NLP), particularly in the development of language models that can generate text that could comfortably pass as “human.”

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Would SEO survive in a post-Google world?

Would SEO survive in a post-Google world?

SEO has been an essential tool for businesses to improve their online presence and attract more traffic to their websites for decades now. However, with the rapid advances in artificial intelligence (AI) and the increasing use of voice search, it’s worth asking the question of whether SEO would survive in a post-Google world.

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Top 5 SEO trends of 2023

Top 5 SEO trends of 2023

While many things remain the same year after year, SEO is one of those things that’s always evolving, sometimes subtly and sometimes quite profoundly.

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Christmas Roundup 2022 – SEO and Marketing News

Christmas Roundup 2022 – SEO and Marketing News

It’s (almost) the most wonderful time of the year and 2022 is officially putting the brakes on. As ever, we’ve loved bringing you all the top SEO news stories this year but rather than spend the next thousand words casting a rose-tinted eye over the previous 12 months, let’s look ahead at the news and…

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January 2020 – SEO and marketing news

January 2020 – SEO and marketing news

We’ve finally made it to the roaring twenties and there is nary a jazz band in sight. Yes, a fresh decade is upon us but in the world of SEO, very little has changed. At least immediately. This month, we cast an eye towards the trends that are going to shape the next 12 months…

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