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5 powerful customer retention tips

Dec 8, 2017 / by
5 powerful customer retention tips

Depending on your niche, acquiring new customers is anywhere from five to twenty five times more expensive than retaining new ones. This is startling, because if you read any popular marketing blog, the amount of content pertaining to attracting new customers far outweighs the content on retaining existing customers.

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How to win at customer onboarding

Nov 10, 2017 / by
How to win at customer onboarding

If your onboarding process is irritating, long-winded, or user hostile in any way, this sets a negative tone for your future relationship. After all, the best businesses are the ones that focus on customer retention, and if you can’t begin the relationship well, then it’s unlikely to end well!

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5 diabolical split testing mistakes

May 12, 2017 / by
5 diabolical split testing mistakes

Marketing decisions are often based on assumptions, but if you don’t put these assumptions to the test, you’re definitely leaving money on the table. After all, it doesn’t matter what you think will be the best decision – it’s your customers who matter. They’re the ones keeping your business afloat.

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