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What is account-based marketing and does it work?

Jul 1, 2022 / by
What is account-based marketing and does it work?

Account-based marketing is a marketing term that often gets bandied around without a proper explanation and as a result, it is sometimes misunderstood by marketers and business owners alike. Part of the problem is that it still means different things to different people.

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June 2022 – SEO and Marketing News

Jun 17, 2022 / by
June 2022 – SEO and Marketing News

Ahrefs reveals new search engine – Yep Ahrefs, the SEO toolset provider, has been busy over the last three years investing $60 million of its own money into launching a new search engine simply called Yep.

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May 2022 – SEO and Marketing News

May 13, 2022 / by
May 2022 – SEO and Marketing News

While we continue to witness atrocities happening in Ukraine and we face a grave cost of living crisis at home, the SEO and marketing sector keeps chuffing along with Google, as ever, the cause of much of the relevant news. So, what has happened so far this May and how much longer can we go…

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March 2022 – SEO and Marketing News

Mar 25, 2022 / by
March 2022 – SEO and Marketing News

The times we are currently living through have rarely seemed darker. There’s no way of sugar-coating the atrocities being committed in the name of conquest by Putin’s regime in eastern Europe. 

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February 2022 – SEO and Marketing News

Feb 25, 2022 / by
February 2022 – SEO and Marketing News

February is always a month that seems to be over before it really begins. But while it might be the shortest month of the year that doesn’t necessarily mean it’s short on news. Ignoring the numerous global catastrophes, this month we put the spotlight on the full breadth of players as far as online marketing…

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January 2022 – SEO and Marketing News

Jan 21, 2022 / by
January 2022 – SEO and Marketing News

Another year has dawned on us and very little seems to have changed. COVID is still rampant, politicians are still lying to us and everyone still hates each other. But at least the world of online marketing remains largely unchanged.

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Is AI going to steal my SEO job?

Dec 31, 2021 / by
Is AI going to steal my SEO job?

We’ve been collectively panicking about robots taking our jobs since the first Terminator movie debuted in the mid-80s. Fast forward 40 years, however, and the horrors of Skynet are not even close to becoming a reality. What is certainly becoming a reality, however, is the importance of artificial intelligence in the modern workforce.

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December 2021 – SEO and Marketing News

Dec 24, 2021 / by
December 2021 – SEO and Marketing News

Many of us might have assumed that 2021 would be the year where we all bounced back after a pretty bleak 2020. But here we are once again, on the cusp of another COVID pandemic. Thankfully, while the world continues to fall apart around us, Google keeps on being Google.

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November 2021 –  SEO and Marketing News

Nov 26, 2021 / by
November 2021 –  SEO and Marketing News

We’re living through some very interesting times indeed. With the media seeming to have briefly forgotten about COVID thanks to some good old fashioned “Tory sleaze” and Christmas already finding its way into our homes and retail establishments, there’s certainly a lot to keep us entertained at the moment.

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Internal linking for mobile-first indexing

Nov 19, 2021 / by
Internal linking for mobile-first indexing

Mobile-first indexing might have been only a whisper on the grapevine a few years ago but from this summer onwards, it’s officially the new normal. The fundamental problem with this is that there’s still a major disparity between the desktop and mobile versions of the internet, particularly as far as internal links are concerned.