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How to Explain the Value of SEO to Newbies

Jul 11, 2025 / by
How to Explain the Value of SEO to Newbies

Search engine optimisation (SEO) is still one of the most powerful tools available to digital marketers, yet it remains misunderstood by many newcomers. At its core, SEO is the practice of improving a website’s visibility in organic search results, which drives targeted traffic without the need for ongoing advertising spend. It delivers among the highest…

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Could Trump’s Tariffs Impact Your SEO Operations?

May 30, 2025 / by
Could Trump’s Tariffs Impact Your SEO Operations?

To say it’s been an eventful few months would be an understatement. Since he took office for the second time at the end of January, Donald Trump has never left the headlines thanks to a series of increasingly extreme political decisions. The latest is arguably the most profound. 

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​Is Compression a Google SEO Myth?

May 16, 2025 / by
​Is Compression a Google SEO Myth?

One topic that has sparked considerable debate in recent years in SEO circles is the role compression has to play in the process. Specifically, does the compressibility of a webpage influence its ranking on Google? Is this notion a legitimate concern or merely an SEO myth?

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How to Optimise Your Site for AI Web Crawlers

Mar 7, 2025 / by
How to Optimise Your Site for AI Web Crawlers

Web crawlers have become significantly more intelligent and sophisticated in recent years, pulling from the immense power of AI to not just parse keywords and backlinks like in the good old days, but reliably interpret context, semantics, and user intent. As a result, the traditional approach to SEO, one focused purely on keywords and link…

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Untapped Resources: How to Use Wikipedia to Improve Your SEO

Feb 14, 2025 / by
Untapped Resources: How to Use Wikipedia to Improve Your SEO

With over 6 million English articles and millions of daily visitors, Wikipedia’s influence on the internet is enormous. Did you also know, however, that it was a wildly underused resource for SEO? Even though Wikipedia links are typically “nofollow,” so you can’t rely on direct link juice, there are many ways to tap into its…

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Will AI Kill or Strengthen SEO in 2025?

Feb 7, 2025 / by
Will AI Kill or Strengthen SEO in 2025?

AI represents a leap forward in technology we haven’t experienced since the dawn of the internet. As is often the case with such a fundamental sea change, there are always going to be those wary of the advancements and suspicious of what it will mean for their livelihoods.

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Top 5 SEO Trends of 2025

Jan 31, 2025 / by
Top 5 SEO Trends of 2025

2025 is here and the world appears on the cusp of some substantial changes. We’re not here to discuss politics though, we’re here to talk SEO and whatever else might happen over the next 12 months, the world of search engine optimisation (SEO) is poised for a transformative leap.

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What Is Parasite SEO and Should You Be Worried About It?

Jan 24, 2025 / by
What Is Parasite SEO and Should You Be Worried About It?

In the world of SEO, no tactic stays secret for long. Even less-than-savoury techniques gain notoriety as digital marketers scramble to climb to the top of search results. One such dubious method is parasite SEO, a strategy where a marketer (or, more often, a black-hat SEO practitioner) exploits the authority of an established, reputable domain…

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