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Tag Archives: «compression»

Is Compression a Google SEO Myth?

May 16, 2025 / by CWM

One topic that has sparked considerable debate in recent years in SEO circles is the role compression has to play in the process. Specifically, does the compressibility of a webpage influence its ranking on Google? Is this notion a legitimate concern or merely an SEO myth?

Tags: compression, website optimisation

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.