5 useful customer insight tools

Oct 20, 2017 by
5 useful customer insight tools

Many new business owners make the mistake of delivering a product or service that they think people will want, but that the market doesn’t actually care about.

After this rude awakening, the best course of action is to start understanding the needs and desires of your customers and potential customers.

Fortunately, there are a number of tools available that can assist you in your research. Instead of basing business decisions on your assumptions, you can base them on real data and, as a consequence, make far greater profits.

1 – SurveyMonkey

It’s important to understand the pain points of your customers so you can deliver a product or service that provides them with a solution. You can only find out this information if you ask them. SurveyMonkey is an inexpensive tool that enables you to build surveys from scratch with a simple interface. Send out a survey to your email list and you can get some key insights about your customers.

2 – Inspectlet

Inspectlet is primarily used to gain insights about landing pages and ecommerce product pages. However, it can be used on other areas of your site to assess the interests of your audience. This tool enables you to view the screen of people browsing your site. After watching footage and seeing which features people engage with and which ones they scroll past, you’ll have a better understanding of what is valuable to them so that you can make positive innovations.

3 – Answer The PublicAnalytics

Answer The Public is like a supercharged version of Google’s autosuggest. Simply type in the topic into the query bar and you will learn what questions people are asking about the particular subject. When you cross reference the questions that people are asking with the offerings from your competitors, you can reveal a gap in the market that you can fill with your products and services.

4 – User Testing

If you’re developing a new product, service, or feature for your site and want to test it before you roll it out to the market, User Testing can help you. With a huge database of people, User Testing will bring a selection of people to your site who match your demographic requirements. You can watch their screens and gain insights about how they interact. This will help you to hone your offering and predict how real customers will behave.

5 – Bold 360

In a recent study, 63% of customers said they were more likely to return to a site that offers live chat compared to one that doesn’t. In addition to improving your customer services, Bold 360’s live chat feature is a great way to solicit qualitative feedback from potential customers. If the same queries come up time and time again, this is something you should tackle in your FAQ section, or in the product offering itself.


If you want to remain profitable, it’s important to deliver value to your audience. This value needs to be based on what people really want, not what people say they want. Neglecting the needs of your customers will have drastic consequences, so use these tools and ensure you don’t fall into this trap.

Marketing strategist Ross Beard states:

If a large percentage of customers suggest a product feature or want an additional customer service channel, listen to them! Your customers are your livelihood.