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How to Track Your Site’s User Journey

May 8, 2026 / by
How to Track Your Site’s User Journey

In the world of digital marketing, traffic numbers and page views tell only part of the story. What really matters is how users move through your site once they arrive. Where do they enter? What paths do they take? Where do they drop off, and what actually leads them to convert?

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The realities of living in a world without third-party cookies

Mar 31, 2023 / by
The realities of living in a world without third-party cookies

Third-party cookies have been a staple of the internet for decades now, providing website owners with valuable information about their users’ browsing habits. However, with the rise of privacy concerns and increasing regulatory scrutiny, many companies are moving away from third-party cookies in favour of more transparent tracking methods.

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