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Tag Archives: «author names»

Do Author Names Really Matter for Your Content?

Oct 13, 2023 / by CWM

What’s in a name? As it happens, quite a lot. For example, you’re more likely to buy a novel from an author you’ve enjoyed in the past than you are from a complete unknown. In the vast digital landscape, however, where millions of articles, blog posts, and other forms of content are published daily, you…

Tags: author names

Building brand authority with your content marketing strategy

How do you utilise your content marketing strategy to build genuine lasting authority and start 2021 off on the right foot?

20 years of Google Ads

Google Ads turned 20. Let's take a look back through its history, focusing on the highlights and the lowlights along the way.