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Tag Archives: «ethics»

Navigating the Green Path: Sustainability and Ethics in Digital Marketing

Mar 29, 2024 / by CWM

In an era where environmental concerns and ethical considerations are at the forefront of so many consumers’ minds, the call for sustainability and ethics in digital marketing has never been louder but aligning yourself with green concerns is something you must do carefully, as going too far can often be perceived as “greenwashing.”

Tags: ethics, sustainability

Why ethics matters more for marketers in 2023

Feb 17, 2023 / by CWM

We live in a more accepting and open society than we did even a decade ago, but that progress comes with a cost for those who might want to cut certain ethical corners.

Tags: ethics, marketing

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.

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