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The Power of Influencer Marketing in 2024

Mar 22, 2024 / by
The Power of Influencer Marketing in 2024

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore. While it might once have been looked down on as little more than social media hype, however, it’s an industry expected to be worth up to $24 billion…

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Analysing the True Effectiveness of Influencer Marketing

Feb 16, 2024 / by
Analysing the True Effectiveness of Influencer Marketing

While it might have begun life as something of a fringe concern in digital marketing, influencers have more power and hold more sway with the public now than ever before. At the end of 2023, the global influencer marketing market value stood at over £20 billion and it’s only going to expand as platforms like…

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Is influencer marketing the right fit for your business?

Mar 24, 2023 / by
Is influencer marketing the right fit for your business?

Whether you love them or hate them, influencers are a major part of the cultural conversation right now, with the rise of TikTok cementing their status as the new idols of Gen Z. Rather than bemoaning the fact though, should businesses that would otherwise avoid hiring an influencer to promote their wares be embracing this…

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