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Hyper-Personalisation in 2025: Using AI to Craft 1:1 Customer Journeys

Apr 25, 2025 / by
Hyper-Personalisation in 2025: Using AI to Craft 1:1 Customer Journeys

Forget segments. Forget personas. In 2025, personalisation means individualisation. Every customer gets a unique experience, not just a targeted one. And AI is what makes that possible at scale for a surprisingly affordable price. At least as long as you’re using it in the right ways and don’t object to the technology’s potentially worrying environmental…

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How to write a newsletter that converts

Aug 3, 2018 / by
How to write a newsletter that converts

If you’ve read any marketing blogs recently, you may have found that marketers are obsessing over PPC advertising platforms with the potential to deliver huge returns on minimal investments. With this in mind, email marketing can seem somewhat antiquated.

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