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Tag Archives: «podcasting»

The Rise of Podcasting in Digital Marketing

Apr 19, 2024 / by CWM

While they might not hold the same kind of grip on the zeitgeist they once did, podcasts are still one of the more attractive propositions for digital marketers when it comes to using the entertainment sector to reach consumers. Whether using them as a platform to promote your brand directly or through advertising on existing…

Tags: podcasting

Blogging vs. podcasting: Which Is best for your business?

Jan 6, 2017 / by CWM

Blogging and podcasting are two excellent ways to get your business’ message out there and connect with your audience. But which is better for your business? Let’s take a look at the main differences and how to choose where to invest your efforts.

Tags: blogging, podcasting

Podcasting advice for businesses

Dec 2, 2014 / by Jack Knopfler

In our previous article we showed that there are plenty of great reasons for including audio content as part of your digital marketing strategy. That was the why, but what about the how?

Tags: podcast, podcasting, promotion, seo, site

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.