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Tag Archives: «SEM»

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How SEO and SEM can work in perfect harmony for maximum marketing impact

Apr 7, 2023 / by CWM
How SEO and SEM can work in perfect harmony for maximum marketing impact

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two essential digital marketing strategies that businesses have been using for many years to improve their online visibility and attract more customers.

Tags: SEM
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5 steps to SEM success in the age of AI

Aug 2, 2019 / by CWM
5 steps to SEM success in the age of AI

Every day there are literally billions of searches conducted on Google and we’d be deluded to assume that Google wasn’t using these searches to build a clearer idea of who we are as consumers. That’s machine learning in practice for you.

Tags: Search engine marketing, SEM

Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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