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Tag Archives: «SEM»

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How SEO and SEM can work in perfect harmony for maximum marketing impact

Apr 7, 2023 / by CWM
How SEO and SEM can work in perfect harmony for maximum marketing impact

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two essential digital marketing strategies that businesses have been using for many years to improve their online visibility and attract more customers.

Tags: SEM
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5 steps to SEM success in the age of AI

Aug 2, 2019 / by CWM
5 steps to SEM success in the age of AI

Every day there are literally billions of searches conducted on Google and we’d be deluded to assume that Google wasn’t using these searches to build a clearer idea of who we are as consumers. That’s machine learning in practice for you.

Tags: Search engine marketing, SEM

Building brand authority with your content marketing strategy

Periscope is a very useful digital marketing tool...
How do you utilise your content marketing strategy to build genuine lasting authority and start 2021 off on the right foot?

20 years of Google Ads

Google Ads turned 20. Let's take a look back through its history, focusing on the highlights and the lowlights along the way. 
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