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Tag Archives: «subject lines»

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Effective tactics for improving your email clickthrough rate

Nov 2, 2015 / by Jack Knopfler
Effective tactics for improving your email clickthrough rate

In 2015, over 205 billion emails are sent and received every day. This figure is expected to rise to as much as 246 billion by the end of 2019.

Tags: A/B testing, email marketing, emails, subject lines
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E-newsletters: the good, the bad and the ugly

Jul 18, 2014 / by Jack Knopfler
E-newsletters: the good, the bad and the ugly

Making a regular e-newsletter part of your company’s marketing strategy can provide many rewards. These include demonstrating your industry expertise, establishing a loyal following, marketing your products and services and driving traffic to your site.

Tags: design, e-mail automation, e-mails, headlines, layout, spelling mistakes, subject lines

Building brand authority with your content marketing strategy

Periscope is a very useful digital marketing tool...
How do you utilise your content marketing strategy to build genuine lasting authority and start 2021 off on the right foot?

20 years of Google Ads

Google Ads turned 20. Let's take a look back through its history, focusing on the highlights and the lowlights along the way. 
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