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Tag Archives: «user generation»

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The Power of User-Generated Content for Authentic Brand Building

Mar 15, 2024 / by CWM
The Power of User-Generated Content for Authentic Brand Building

People like to be in control, and they tend to respond more to content created by other users than by obvious marketing agents. That, in a nutshell, is why user-generated content (UGC) has become so popular in recent years.

Tags: brand building, user generation

Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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