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​Is Compression a Google SEO Myth?

May 16, 2025 / by
​Is Compression a Google SEO Myth?

One topic that has sparked considerable debate in recent years in SEO circles is the role compression has to play in the process. Specifically, does the compressibility of a webpage influence its ranking on Google? Is this notion a legitimate concern or merely an SEO myth?

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Hyper-Personalisation in 2025: Using AI to Craft 1:1 Customer Journeys

Apr 25, 2025 / by
Hyper-Personalisation in 2025: Using AI to Craft 1:1 Customer Journeys

Forget segments. Forget personas. In 2025, personalisation means individualisation. Every customer gets a unique experience, not just a targeted one. And AI is what makes that possible at scale for a surprisingly affordable price. At least as long as you’re using it in the right ways and don’t object to the technology’s potentially worrying environmental…

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Earth Day 2025: How to Build Sustainable Digital Marketing Practices

Apr 11, 2025 / by
Earth Day 2025: How to Build Sustainable Digital Marketing Practices

Digital marketing may seem eco-friendly compared to its older brother (print), but it still carries a significant and largely hidden environmental cost. Data centres, ad servers, and high-bandwidth websites consume vast amounts of energy. As consumers become more environmentally conscious, brands prioritising sustainable digital marketing practices will always lead the way.

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The Power of Gamification in Modern Marketing

Apr 4, 2025 / by
The Power of Gamification in Modern Marketing

Games have never been more popular and more relevant. Indeed, where video games were once seen as little more than distractions for teenagers, they’re now the most consequential industry in entertainment. It was only natural that popularity would somehow make its way into the marketing world and, as such, one strategy that has gained considerable…

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Why We Should Be Taking Creator Marketing More Seriously

Mar 28, 2025 / by
Why We Should Be Taking Creator Marketing More Seriously

In a digital landscape that refuses to sit still, brands are constantly searching for more innovative and dynamic ways to engage audiences and build lasting relationships. Traditional advertising and influencer marketing are no longer enough to capture consumer interest and trust, particularly among younger users, many of whom rarely watch TV or check their emails….

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What Happens in Marketing if DeepSeek Makes AI 10 Times Cheaper?

Mar 21, 2025 / by
What Happens in Marketing if DeepSeek Makes AI 10 Times Cheaper?

As the cost of artificial intelligence falls dramatically, with the advent of DeepSeek potentially making incredibly powerful AI completely free, the marketing landscape is poised for a significant transformation. Reduced expenses may allow brands to embrace AI more widely; however, these changes also present challenges that require careful consideration.

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