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Creative Copy Techniques: Hooks, Persuasion & Frameworks

Oct 31, 2025 / by
Creative Copy Techniques: Hooks, Persuasion & Frameworks

Every scroll, swipe or glance competes for attention in the information age. In that fraction of a second your ad appears, your copy must do the heavy lifting: hook the reader, build resonance, and gently lead them to action. That’s the art of ad copy and the place where creativity and persuasion intersect.

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Meme Marketing: When Hashtags Laugh Back

Sep 5, 2025 / by
Meme Marketing: When Hashtags Laugh Back

In today’s digital playground, memes are more than just playground jokes and idle distractions. When wielding with deft and precision they can be (and have been) deceptively powerful and flexible marketing tools. Brands that “speak meme” share the same language as their audiences: punchy, playful, and instantly relatable. But with great lol comes great responsibility,…

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