SEO Blog | The Cambridge Web Marketing Co

Top 10 WordPress launch tips for SEO

Jun 27, 2016 / by CWM

If you’ve got a WordPress site that you’re about to launch it’s worth going the extra mile to ensure it has the best chance of getting seen. If you’ve already got a WordPress site but you haven’t been actively optimising it, then its worth taking a step back and looking at it from another persons…

Tags: infographic, wordpress

5 common business tasks which are perfect for outsourcing

Jun 24, 2016 / by Jack Knopfler

There’s a common misconception that the number one asset you have as a business owner is money. In reality, the most valuable asset most business owners have is time! Particularly for startups where roles are often blurred and people are undertaking tasks which don’t always pertain to their main skills, it can often feel as…

Tags: content creation, data entry, delegation, design, outsourcing, research

The 5 golden rules of business networking

Jun 17, 2016 / by Jack Knopfler

Digital businesses represent nirvana for the introvert entrepreneur. No personal interactions, just high quality work in exchange for payments via Paypal, right!? While this is certainly one way of doing business, limiting human interaction in real life is normally not a wise choice if you wish to grow a brand and increase your profits in…

Tags: business contacts, networking

Should I sell physical or digital products?

Jun 10, 2016 / by Nick Annies

As an entrepreneur, one of the most difficult decisions to make is how to monetise your site. After you’ve spent a prolonged period of time publishing high quality content on a regular basis, you’ve hopefully been able to establish a loyal readership for your blog.

Tags: advice, content marketing, design, digital marketing, digital products, quality content, sell online

5 tools for producing visual content on a shoestring budget

Jun 3, 2016 / by Jack Knopfler

Research by Kissmetrics indicates that content with relevant images gets 94% more views than content without relevant images. Additionally, 65% of senior marketers state that visual assets are essential to brand storytelling. In the age of mass information and rapidly declining attention spans, visual content is an essential part of any successful content marketing campaign.

Tags: advertising, advice, authorship, content, creativity, design, infographics, quality content, visual

Don’t make these 5 landing page mistakes

May 27, 2016 / by Jack Knopfler

When you send large amounts of traffic to a particular page with the objective of creating a conversion, it’s essential that the page is optimised for that purpose. Otherwise you’re simply leaving money on the table.

Tags: advice, authorship, blog, content, content generation, landing page, quality content, writing

How Snapchat can benefit your business

Apr 15, 2016 / by Jack Knopfler

Legendary entrepreneur and author, Gary Vaynerchuk, stated early this year: “Snapchat will be huge in 2016”. From May 2015 to January 2016, Snapchat’s daily video views have grown from 2 billion to 7 billion, and this figure continues to rise. With famous brands such as Taco Bell and Acura already rolling out comprehensive Snapchat strategies,…

Tags: snapchat

Blogging versus vlogging: building brand awareness

Apr 8, 2016 / by Jack Knopfler

In 2016, the best way to establish a positive brand reputation is to generate high quality content for the masses on a regular basis. Once an audience has been built and trust has been earned, this results in increased revenue (so long as your products are marketed correctly and are contextually relevant to your audience)….

Tags: blogging, periscope, presenting, video, vlogging, writing

End of March 2016 Round Up

Apr 1, 2016 / by Nick Annies

Where did March go? It’s over already, but it has been a very busy one for us!

Tips on how to prevent email overload

Mar 25, 2016 / by Nick Annies

Email is an incredibly powerful tool that has revolutionised the way that businesses communicate. While it’s wonderful to be able to send your brand’s message to an audience instantaneously via an e-newsletter, there is an unpleasant downside to living in a world where email is so ubiquitous.

Tags: email, productivity, tips, working, writing