content marketing Archives - Cambridge Web Marketing Co

Digital Marketing on a Shoestring: 3 Top Strategies for Maximum Impact with Minimal Resources

Jul 19, 2024 / by CWM

Times are tough right now for so many businesses, so it’s only natural to look for corners to cut and one of the most obvious places to start, unfortunately, is your marketing budget. Working to a limited budget doesn’t necessarily mean you’ll be left with a poor return on your minimal investment though. You just…

Tags: content marketing, social media

Why the biggest brands often make the worst content

Jun 21, 2024 / by CWM

You’d think that the world’s most popular brands, with all the resources at their disposal, would be behind some of the best content out there. However, there is often a tendency for larger entities to coast on their own success and even those that try to keep quality control in check, even the largest brands…

Tags: big brands, content marketing

5 action steps for when your new post gets no engagement

Oct 13, 2017 / by CWM

If you invest in your content marketing over time, you will notice that you slowly build engagement with each post. However, there are times when you publish a new article and all you can hear is the crickets.

Tags: content marketing, engagement, social sharing

Working with bloggers: How to find bloggers that are a good fit for your business

Dec 16, 2016 / by CWM

Working with bloggers in your niche can be a great way to expand the reach of your business. There are several ways that working with bloggers can benefit you, and there are multiple ways in which you can work with them.

Tags: bloggers, business collaboration, content marketing

6 essential editing tips

Sep 9, 2016 / by CWM

After creating a well crafted, value-rich blog post, you’ll be keen to publish it as soon as possible. However, to ensure that you maintain a readership for the long-term, polishing each blog post to make it as good as possible is essential before publishing.

Tags: content marketing, editing

Should I sell physical or digital products?

Jun 10, 2016 / by Nick Annies

As an entrepreneur, one of the most difficult decisions to make is how to monetise your site. After you’ve spent a prolonged period of time publishing high quality content on a regular basis, you’ve hopefully been able to establish a loyal readership for your blog.

Tags: advice, content marketing, design, digital marketing, digital products, quality content, sell online

How to stick to your blog upload schedule

Mar 18, 2016 / by Jack Knopfler

Inconsistency is the biggest killer of fledgeling blogs (in addition to terrible content and a flagrant disregard for your audience). While there are no definitive rules for how regularly you should blog (anywhere from twice a month to several times a week are common), whatever upload schedule you choose, it’s imperative that you stick to…

Tags: advice, authorship, blog, blogging, content, content generation, content marketing, creativity, promotion, writing

3 tips for writing compelling content

Mar 11, 2016 / by Jack Knopfler

Creating compelling content isn’t simply a case of brainstorming for interesting topics, following the commonly accepted structural rules of blog writing and promoting via social media.

Tags: advice, authorship, blog, content, content generation, content marketing, creativity, marketing, quality content