0

February 2021 – SEO and Marketing News

Feb 26, 2021 / by
February 2021 – SEO and Marketing News

There’s a new President in the White House (an actual adult this time, it would appear) and Facebook has cancelled Australia (or is it the other way around?). But the real question is – what’s going on in online marketing and SEO? As ever, the news cycle is dictated largely by the pandemic, but a few…

0

Optimising for featured snippets – 10 top tips

Feb 19, 2021 / by
Optimising for featured snippets – 10 top tips

The best SEO techniques used to be as simple as using basic keywords to achieve that glorious number one ranking. But with the advent and increasing popularity of featured snippets, it’s now no longer good enough to get to number one.

0

An in-depth look at Google’s BERT update

Feb 5, 2021 / by
An in-depth look at Google’s BERT update

For the last 12 months, SEO has been subtly changed from the ground-up by Google’s BERT algorithm update; an update so profound that it is thought to have heavily impacted at least 10% of all searches. But what is BERT exactly? And how does it affect you?

2

Building brand authority with your content marketing strategy

Jan 29, 2021 / by
Building brand authority with your content marketing strategy

Authority is a loaded word with many connotations. In the case of tactical SEO marketing, however, it simply relates to how respected your name is within your field. When we think about tech companies, for example, brands such as Apple and Google have the most obvious brand authority.

0

Maximise your internal links with these top tips

Jan 15, 2021 / by
Maximise your internal links with these top tips

A wiser man than me once said that you should always get your own house in order first and foremost. The same is also true when it comes to link building because, while it’s a practice that’s often frowned upon, internal linking remains one of the cornerstones of every tactical SEO campaign.

1

Looking back at 20 years of Google Ads

Jan 8, 2021 / by
Looking back at 20 years of Google Ads

This October, Google Ads turned 20. That might be a sobering thought for those of us who have been in this game for a while, but it only serves to underline what a formidable force the platform has become – particularly in recent years, since shedding the AdWords branding.

0

December 2020 – SEO and Marketing News

Dec 18, 2020 / by
December 2020 – SEO and Marketing News

2020 is nearly over (finally) but the festive season is traditionally quite a busy one for the world of digital marketing and this year should be no different.