SEO Blog | The Cambridge Web Marketing Co

Tales from the crypt – 5 shocking SEO horror stories

Nov 1, 2019 / by CWM

It’s the time of year again where every blogger under the sun attempts to skirt the fringes of legitimacy by breaking out the ‘spooky’ superlatives and trying (and most likely failing) to pin some soft scares on something just not that scary, all in honour of Halloween.

Tags: wordpress

October 2019 – SEO and marketing news

Oct 28, 2019 / by CWM

October is the month where the last traces of summer start to vanish and we’re left with a long slow crawl towards Christmas, with only Halloween and Guy Fawkes Night to still the monotony.

Tags: Amazon, bing, google, moz

SEO practices that increase client retention

Oct 18, 2019 / by CWM

The SEO market might not be saturated, but it’s certainly busy. Clients have thousands of options to consider when assigning their marketing budget so being able to hold on to a client for multiple SEO campaigns and build strong relationships has never been more important.

Tags: clients

Top 8 free SEO tools that don’t suck

Oct 4, 2019 / by CWM

We all like to get something for nothing every once in a while. There is, however, something of a snobbery surrounding many free-to-use tools, particularly in the world of SEO marketing. The truth is though that most of us working in SEO utilise a number of free tools to gather, process and analyse results.

Tags: SEO tools

How to set up an effective link building campaign

Sep 27, 2019 / by CWM

Back in the halcyon days of AOL and Yahoo, search engine rankings were 100% dependent on webpage content and the world wide web was a much simpler place.

Tags: link building

September 2019 – SEO and marketing news

Sep 20, 2019 / by CWM

With the Brexit debacle seemingly never-ending and ex-Google employees warning us that killer robots could be a terrifying reality, you could be forgiven for feeling like we’re settling comfortably into the end-times. One sector that hasn’t suffered from quite as much drama over the last month, however, is the dependably calm and steady world of…

Tags: google, social media, wordpress

A guide to optimising and understanding search intent

Aug 23, 2019 / by CWM

As an aspiring digital marketer, there is one particular adage that you should adopt wholeheartedly, no matter how sick you might be of hearing it – “content is king.”

Tags: google, search intent

August 2019 – SEO and marketing news

Aug 16, 2019 / by CWM

The epic heatwave has just about subsided and we officially have a new Prime Minister. But the less said about that one, the better. Instead, let’s set our busy minds to the always moving and shaking world of SEO and marketing.

Tags: Facebook, google, microsoft

Google algorithm updates – what are they and why are they so important?

Aug 9, 2019 / by CWM

As the company arguably holding the keys to the internet (or at least the digital marketing world), Google is constantly evolving. Those evolutions are not always particularly successful, but when you’re the market leader, standing still means potentially losing your crown to younger, hungrier competitors.

Tags: google algorithms

5 steps to SEM success in the age of AI

Aug 2, 2019 / by CWM

Every day there are literally billions of searches conducted on Google and we’d be deluded to assume that Google wasn’t using these searches to build a clearer idea of who we are as consumers. That’s machine learning in practice for you.

Tags: Search engine marketing, SEM