SEO Blog | The Cambridge Web Marketing Co

Is guest blogging still a viable marketing strategy?

May 31, 2019 / by CWM

In the ever-changing world of SEO, there have been whispers of the “death of guest blogging” circulating for years now. And yet, hundreds of guest posts are still being written every single day with the express intention of improving search rankings.

Tags: guest blogging

May 2019 – SEO and marketing news

May 24, 2019 / by CWM

May is the month of the bank holiday and the month that sets the stage for summer. It’s also a month rife with change and we saw quite a bit of that last month.

Tags: google, instagram, youtube

6 top tips for paid search success

May 10, 2019 / by CWM

With the first signs of Spring finally starting to break through, it’s the perfect time to analyse your paid search campaigns and figure out what’s working, what’s not working and what quirks you can leverage to improve your ROI.

Tags: google ads, pay per click, PPC

Is voice the future of search and SEO?

May 3, 2019 / by CWM

It was predicted by Comscore last year that around 50% of web searches will be made by voice by 2020, which is certainly an optimistic assumption, given that only 13% of US households actually owned a smart speaker such as an Amazon Echo Dot in 2017.

Tags: voice commands, web searches

Choose the best digital marketing solution for your business

Apr 19, 2019 / by CWM

In recent years, the business landscape has changed immeasurably and the marketing sector has done so in kind. The traditional marketing methods that were relied on as the bread and butter of countless companies just a few years ago (from TV and print to physical ‘snail mail’) might still be utilised by some larger brands,…

Tags: e-mail marketing, PPC, seo, social media

April 2019 – SEO and marketing news

Apr 12, 2019 / by CWM

Spring has finally sprung, but if the news is to be believed, there’s little to celebrate. With the Brexit saga showing no sign of slowing any time soon and April Fools Day now mercifully behind us, we’re trying to ignore “the B word” this month and are instead focusing on the digital marketing world across…

Tags: Apple, bing, google, youtube

10 reasons why your SEO campaign isn’t working

Apr 5, 2019 / by CWM

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

Tags: content, google, keywords, social media

An alternative to Google – Exploring the other search engine options

Mar 22, 2019 / by CWM

Google is a name that meant nothing 20 years ago. Now, it is the tech giant that provides the software and devices we use every single day.

Tags: search engines

March 2019 – SEO and marketing news

Mar 15, 2019 / by CWM

Although March 2019 may go down in UK history as “the month of Brexit,” we thought we’d instead cast our eyes over the more positive stories affecting the SEO and marketing world. In this month’s post, we check on the latest from Google, cover a consultancy marathon, analyse the highest paid jobs in digital marketing…

Tags: Facebook, google ads, instagram

February 2019 – SEO and marketing news

Feb 22, 2019 / by CWM

For our first Cambridge Web Marketing news roundup of the year, we share the latest news from Google, put a tighter focus on SEO, take a trip to the Bing Ads Next Web conference and check in on Facebook.